Orbit Media is a Chicago web design and development company. Yet … they’ve acquired 1,200+ links, and grown traffic to over 70,000 sessions per month with content marketing … about marketing and analytics!

Andy Crestodina is the co-founder of Orbit, and he’s going to tell us all about how they grew their traffic and regularly acquire so many backlinks.

This is exactly the type of guest I know YOU like to hear from – someone who spells out how they grew links, traffic and their business. Andy doesn’t hold back – enjoy!




Orbit Media

  • “I’m 60/40 between marketing and sales.”
  • “My goal is to unload as much useful information on the Internet as I can.”
  • “I wanted to build things…”
  • “I realized in 2010 that the blog would be the focus.”
  • “I want to build a moat around buyer related phrases.”

Content Marketing

  • “Content with emotion gets a lot of shares and content with research gets links.”
  • “Look for ways to publish original research related to your field.”
  • “I keep a focus list…”
  • Linkable Assets
  • Intent-to-Link Search Queries
  • Three ways to produce research
  • Find the ‘missing stat’
  • Getting a buy-in

Annual Surveys

Ego Bait

Strong-Opinion Posts

Mechanical Details

  • Headline
  • Short paragraphs
  • Multiple Images
  • “Content isn’t written. It’s assembled.”

Benefit Corporation

Orbit Media’s Traffic Growth



About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • December 7, 2016 Reply

    Richa Gangwani

    it is important to create back links for the business surviving online.
    Thank you for sharing this informative content.

    • December 7, 2016 Reply

      Dan Shure

      You don’t need to actively do them to plainly survive, many businesses do not. But in the case of Orbit Media they were the result of creating really great content and promoting themselves.

  • February 21, 2017 Reply


    Ha, a few days ago I did a search for “chicago website design” to see what that would take. After looking what Andy did I was like, yeah right… Didn’t realize who I was reverse engineering. Andy mentioned ranking for “wordpress website design” that might be something I can rank for…

    Being a freelance website designer I found this episode particularly inspiring. I’ve relied on referrals for 12 years. I wish would of published 1% of the things I discovered along the way. Maybe I would have more then 2 people visit my site a day.

    I’ve been working on a redesign with sharing “Use-worthy Content” in mind, this episode certainly reinforces my direction.

    Thanks, Enjoyed the show.

    • February 21, 2017 Reply

      Dan Shure

      Raphael! Never too late! Still plenty of time to share things 🙂 Yes, I find for services like SEO, web design, etc – referrals, networking and content marketing are really the best ways to go to get great business.

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