Last Update: May 31, 2017 by Dan Shure.

Are you experiencing the same headaches I was trying to find rank tracking software?

There are some tools that work great at certain tasks but terrible at others. I regularly do heavy keyword research (1000’s and 1000’s of keywords) for clients. So I need something that can run search engine rankings quickly.

Back in 2012, I was struggling so hard to find a rank checker I was happy with –  I went on over to Google Plus (where people *gasp* actually interacted back then!) and asked for recommendations on rank trackers for SEO.

Here is my original post from back then…

google plus post screenshot

WOW! The feedback was phenomenal – and it was the start of what would be the most complete list of SERP tools I know.

Below is, what I think is the best rank tracking tool, plus features, price and links to 20+ others currently on the market (we update/review this list frequently, so all of the info should be up to date!)

First, here’s what I look for in a rank checker (I’m pretty picky).

Features I Look For In An Online Rank Checker

“On-demand” vs Campaign

This is the biggest categorical difference to me, in all rank checkers – that is, whether they allow on-demand rank checking (you can run one-off’s) or campaign based rank checkers (also called rank trackers). For on-demand ranking checking, I am using it for things like keyword research or competitive research; ie I am trying to figure out what the keywords should be. For campaign based position tracking, this is obviously to track this important KPI over time.


The ability to run hundreds if not thousand of keywords is important, especially if you’re working on larger sites. Oftentimes I’m in the middle of keyword research and would like to judge search volume against rankings and all the other metrics, so I’d like to run those hundreds of words through and get the volume back into the spreadsheet quickly.

Exportable To Excel / CSV

Goes without saying! Gimme that data in a spreadsheet!


This is last because, well, if a tool is good enough and saves me time, its usually VERY much worth the cost. Cost for SEO tools usually makes up for its self quite easily – so while cost is a factor, its not a big one.

The Ultimate List of Rank Checkers

My Top Pick: Authority Labs

(Note: I have been happily using Authority Labs since August 2012)

On-Demand vs Campaign: Campaign (however rankings are usually available within an hour or two after adding keywords – and I also love that Authority Labs focuses entirely on daily rank tracking)

Volume: 1,000 – unlimited

Export: Lots you can do with the API as well as CSV exports

Price: $99 – $450 / month

Website: (Disclaimer: now an affiliate link. Since compiling this list I have been using Authority Labs for well over four years and feel 100% confident to use this link as an endorsement.)

Tutorial: Authority Labs recently published some neat ways you can use their ranking data.

NEW: In 2014 Authority Labs added their “Now Provided” report. This has been pure gold for me. “Unknown unknown keywords with opportunity can be really hard to come by but this report does a fantastic job at doing so. This post gives you an overview of the features.

NEW 2017: I created a quick tutorial on Now Provided!

Via: Dustin Thompson / Wil Reynolds

SEO Book Rank Checker Plugin (Firefox Only)

On-Demand vs Campaign: On demand, although I believe you can set up scheduled reports

Volume: 100 at a time

Export: Yes to CSV

Price: Free


Via: Dan Shure

Moz PRO Campaign

On-Demand vs Campaign: Both

Volume: 300, 750, 1,900 or 7,500

Export: Yes

Price: $99, $149, 249 or $599 /month (and you also get their entire suite of software, training videos etc)


Via: Dan Shure

Advanced Web Ranking – Cloud

On-Demand vs Campaign: Both

Volume: 2,000-35,500

Export: Yes

Price: $49 – $499 / month


Via: Marc Levy via this article on rank checkers


On-Demand vs Campaign: Campaign (although SEMrush has a lot of existing ranking data)

Volume: 500-6,000

Export: Yes

Price: $99.95-$549.95 or custom/enterprise


Free Trial: Free 14 Day Trial! That link will take you to a page where you can sign up for a free PRO account for 14 days.

Via: Dan Shure

*Affiliate link. Although not my primary Ranking tool – SEMrush is by far one of my all time favorite SEO and keyword tools. This is a deal for the cost and they have a lot of top-notch features in their tool set.

Link Assist / SEO Power Suite – Rank Tracker

On-Demand vs Campaign: Campaign

Volume: Unlimited

Export: Yes (Enterprise Version)

Price: $124.75-$299.75 (Apparently ongoing fees, but can not find on their site)


Via: Google Search

Raven Tools

On-Demand vs Campaign: Campaign

Volume: Unlimited

Export: Yes

Price: $99, $249 / month


Via: Dan Shure

NOTE: Raven’s rank tracker is powered by Authority Labs. UPDATE 8/24/2013: It appears now that Raven pulls ranking data from Google Webmaster Tools and Bing Webmaster Tools. So not a “true” rank checker as far as I can tell.

Microsite Masters

On-Demand vs Campaign: Campaign

Volume: 10-5,000 or unlimited

Export: All paid versions

Price: Free-$299 / month – $599+ for custom unlimited plans


Via: Melissa Rubin


On-Demand vs Campaign: Campaign

Volume: Not sure

Export: Yes

Price: $133 – $535 a month (free trial available)


Via: Alessio Madeyski

Search Metrics

On-Demand vs Campaign: Campaign

Volume: 10,000+

Export: Yes, with credits

Price: $69/mth or price by Request


Via: Alessio Madeyski

SEO SERP Chrome Extension

On-Demand vs Campaign: On Demand

Volume: 1 (but multiple sites for each keyword)

Export: Yes

Price: Free

Website: Chrome Extension Store Page

Via: Alessio Madeyski

(Note: December 2016 – I do not think this plugin is being maintained any longer)

Bright Edge

(Thanks to Harris Schachter for providing this info!)

On-Demand vs Campaign: Both. The data is pulled once a week, but can also be pulled daily at an extra cost. Additionally, you can access the data on-demand, whether the actual rankings are from that week or that day (however you have it set up).

Volume: no limits for keyword count (no minimums or maximums).

Export: Yes. Raw data can be exported via CSV and Dashboards can be exported via PDFs.

Price: Varies by account type and features. (In some regard there is an a-la-carte style of pricing with the number of keywords, number of tracked competitors, number of domains tracked, etc. However, I would say the price point is only relevant for enterprise teams).


Via: Anthony D. Nelson

Google Docs / ImportXML

On-Demand vs Campaign: On Demand

Volume: 50 (limit to importxml commands in one G-Doc)

Export: Yes, already in spreadsheet

Price: Free

Website: This post by Tom should get you started.

Via: Dan Shure / Tom Critchlow


On-Demand vs Campaign: Campaign

Volume: 350 – 2,000+

Export: Yes, to PDF, Word, HTML or Excel

Price: $69, $199, $199+ / month (free trial available)


Via: Marc Levy

Traffic Travis

On-Demand vs Campaign: Campaign

Volume: 50 per domain/project – purchase available for unlimited downloads

Export: Not sure

Price: Free or Premium (not sure of cost)


Note: as of 8/24/2013 they now recommend for Mac users (free trial available)

Via: Tim Capper

Rank Watch

On-Demand vs Campaign: Campaign

Volume: 250-7500 or Custom

Export: Their sites says Whitelabel Reports (not sure about .csv’s etc)

Price: $28-499 or Custom


Via: Thomas Harvey

Market Samurai

On-Demand vs Campaign: Both

Volume: 50 with one time $149 fee, monthly packages for more.

Export: Yes

Price: $149 one-time cost (no monthly cost)


Via: Dan Bochichio


On-Demand vs Campaign: Campaign. They are able to pull on a daily basis as well. Their packages allot a certain number of daily checked keywords so that extremely important ones can be tracked every day. I’d start here.

Volume: Unlimited

Export: Yes

Additional Services: They also provide accelerated services to customers to get implementation help with the product as well as SEO guidance for companies that do not have either a robust team or an SEO expert on hand.

Price: By Request (free demo)


Via: JenMarie Robustelli and Conductor.


On-Demand vs Campaign: Campaign (although it says ‘real time’)

Volume: Unlimited

Export: Yes

Price: By Request


Via: Mike King

SEO Diver

On-Demand vs Campaign: Campaign

Volume: 50 keywords each domain / 3 domains (.05 cents extra word)

Export: Yes

Price: $49 – $129 / month


Via: Seodiver! (Thanks!)


On-Demand vs Campaign: Campaign

Volume: 10-100 up to unlimited

Export: Yes (email delivery too)

Price: $7 – $25 or custom / month


Via: Corey Eulas

Rank Tracker (duh!)

On-Demand vs Campaign: Both it Seems

Volume: Unlimited

Export: Premium Only

Price: Free – $299.75 (one time cost – this is desktop software)


Via: Logan Thompson


On-Demand vs Campaign: Campaign

Volume: 50-1000 or custom

Export: All levels, PDF and CSV

Price: $15.20-79.20/month or custom


Via: Alaj at RankTrackr


On-demand vs Campaign: Campaign

Volume: 10-5000

Export: Yes

Price: $10 – $300 / month


Via: Glen (ViperChill)


On-Demand vs Campaign: Campaign

Volume: 100-2000

Price: $19-119/month


Via: Per Allerup


On-Demand vs Campaign: Both (Real time tracking available)

Volume: Completely custom – more like an ‘on demand’ tool. Says to contact them for more than 1,000 keywords.

Price: about $10 a month to track 100 keywords daily. VERY flexible, customizable pricing. I suggest you take a look here.


Via: Rankinity


On-Demand vs. Campaign: Both

Volume: 200-2000 or unlimited

Price: $99 – $499/mth or custom. Discounts available.


Via: Allen MacCannell at Web CEO


On-Demand vs Campaign: Campaign

Volume: 100-12,000 or customized

Price: $15-$399/mth or custom


Via: Krystian at Positionly


On-Demand vs Campaign: Both

Volume: 25-5000 per domain (75-15,000 on demand updates)

Price: $6.95 – $329.97/mth


Via: Glen (ViperChill)


On-Demand vs Campaign: Campaign

Volume: 1,500-13,500 or unlimited

Price: $99-$999/mth – free trial available


Via: Razvan @ cognitiveSEO

On-Demand Vs Campaign: Campaign

Volume: 300, 1000, 25000-100000+ (custom)

Export: Yes

Price: $49, $99 or custom


Ezee Rank Tracker

On-Demand vs Campaign: Both

Volume: 15 (free) to unlimited

Export: Yes

Price: Free/lifetime to $19.99/month – or $99/lifetime


SEO Rank Monitor

On-demand VS Campaign:Campaign
Volume: 100 – 5,000
Export: all paid versions
Price: $19 – $199


On-demand VS Campaign: Campaign

Volume: 750-4000

Export: None while in Beta, but its coming in the next update

Price: $49.95-$199.95 / month


Agency Analytics

Volume: Unlimited (Top package is up to 5,000, with keyword addons which aren’t capped)
Export: Yes
Price: $49 – $499 (+ addons if extra keywords are necessary)


On-Demand vs Campaign: Campaign
Volume: 10,000-1,500,000 “pulls” per month
Export: CSV, API + Database access
Price: $49-$4,999 per month, billed annually – I’d look here

Pro Rank Tracker

On-Demand vs Campaign: Both

Volume: 300-50,000

Export: Yes, API also

Price: $19-$899/month


Via: Anthony Nelson

On-Demand va Campaign: Campaign

Volume: 100 – Unlimited

Export: Yes, CSV

Price: $19-399/month and free trial


Via: Felix at


On-Demand vs Campaign: Both
Volume: 5000 – unlimited(via API)
Export: Yes, White Label PDF
Price: $99, $249, $490 for entire suite of software
Platforms – Youtube, Bing, Yahoo, Naver, Google Maps, Google Local Pack(only local pack if needed) and other search engines
Mobile, Videos and IMAGES Rank Tracking
Geo-Located Paying Competition Finder
Real-time Data – 30 seconds
Via: Sorin at Georanker


On-Demand vs Campaign: Both (run one-off adhoc reports, or campaigns that update daily, weekly or monthly)
Volume: 25-100 search terms per report (with 3-100 reports per month)
Export: Yes, CSV, PDF, and external URL
Price: $29-79/month and free trial
Via: Ross at BrightLocal


On-demand VS Campaign: Both. You can run one-off’s or you can run a daily rank tracking. What is more, Serpstat gives an opportunity to track competitors’ positions for your target keywords without having to create another project or spend extra limits.Keywords: 200 – unlimited

Export: Yes. CSV, Exel. Also, you can use API.

Price Range: $19 – $299 per month (additionally, there are several business plans – $499 – $2,500 per month)

Free Trial: Yes (1 domain to track + competitors’ domains; 10 keywords per day)


Via: Anna at Serpstat


On-Demand vs Campaign: Both

Volume: 100 – 10,000

Export: Yes – PDF, CSV, or HTML

Price: $19 – $699 per month (free trial available)


Via: Aljaž Fajmut at Nightwatch

What’s My SERP

On-Demand vs Campaign: Both

Volume: 10-000 keywords per domain / unlimited domains

Price: Free up to 10 keywords


Via: WhatsMySERP!

Let’s Keep This List Going!

Please drop a recommendation in the comments! I hope to add to this list, not only more software choices but some other key factors. Also, you may notice some info is missing, or I wasn’t sure, please feel free to fill me in and I’ll update it!

UPDATE: I also came across this discussion in the Moz Q&A about rank checking software – valuable read as well!

Thanks to EVERYONE who chimed in earlier on Google Plus!!

NOTE About Unsolicited Emails

If you are the owner of a rank tracker, do feel free to email me. But please know I get a LOT of requests to add software to this list, and I can only add your tool if your website and tool looks to meet a certain quality level. I need to put a little editorial cap on the tools listed here to keep the page value, so please understand that I may not always be able to add every suggestion. Thanks!

This article was originally published January 24th, 2012

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • January 24, 2012 Reply

    Benjamin Beck

    Great list Dan! Do you ever get different rankings for the same keyword on the different tools?

    • January 24, 2012 Reply

      Marc Levy

      @benjamin – we definitely see that every so often, atm not only are we seeing different ranking positions but different URLs displaying in some cases. Rank checking is so difficult in todays SERPs, simply too much going on to ever be 100% accurate. Rankings can change from minute to minute, different results based on search location, personalization, G+ etc…

      Great post Dan, enjoyed being involved.

      • January 24, 2012 Reply

        Dan Shure

        Thanks Marc! I really appreciate your involvement!

      • January 23, 2014 Reply

        Chris Vinson

        Cute Rank does about 100 and then stops. Otherwise pretty good.

      • August 28, 2014 Reply

        Gyi Tsakalakis

        We’ve used most of these. As Marc notes, 100% accuracy is literally impossible. Unfortunately, the accuracy issue, in my experience, is a bigger problem than the “rank tracking industry” would have us believe.

        In the end, if you’re going to report on rankings to clients, you better spend a lot of time setting expectations about these tools. I’d also encourage you to accentuate the business metrics of SEO and downplay rankings for any particular keyword/keywords. It’s a frustrating situation, but the reality is that you’re likely to do more harm reporting on rankings that just aren’t that accurate… Anyway, my .02.

        Thanks for the great list Dan.

        • August 28, 2014 Reply

          Dan Shure

          Hey Gyi

          Completely agree (and think you saw my video talking about this). I use rankings more as a technical metric than anything else, and think it can be dangerous to report because of a) lack of accuracy b) lack of actionability and c) they don’t always correlate to increased marketing and business goals.

    • January 24, 2012 Reply

      Dan Shure

      Thanks Ben! I have not seen much difference actually. Local search is where it gets tricky of course, that is where I tend to see it different. But I honestly haven’t branched out that far with rank checkers yet (thus this post), so I am curious to see how they handle it differently.

    • March 27, 2016 Reply

      Dmitrii Udimov

      Hi, Dan.
      Please add Topvisor Rank Tracker to your ultimate list.

      On-Demand Vs Campaign: On-Demand & Campaign
      Volume: unlimited
      Export: CSV
      Price: Flexible. up to $0.005 per 1 keyword

  • January 24, 2012 Reply



    On-Demand vs Campaign: Campaign

    Volume: 50 / 3 domains (.05 cents extra per word)

    Period: monitoring on daily basis

    Export: Yes (xls & csv)

    Price: $99 – $129 / month


    • January 24, 2012 Reply

      Dan Shure

      Thanks! I’ve added you in above 🙂

  • January 24, 2012 Reply

    Corey Eulas

    Campaign (so flexible)
    Volume: As high as you can go
    Period: Daily
    Export: Yes, e-mail delivery automatically too.
    $7 – $25/mo

    • January 24, 2012 Reply

      Dan Shure

      Thanks Corey! I added ZoomRank above… I’m glad you commented, I’d forget the name and you just told me last week. 🙂

  • January 24, 2012 Reply



    On-Demand vs Campaign: Campaign

    Volume: 10-unlimited

    Export: Yes

    Price: $2.5 – $300 / month


  • January 25, 2012 Reply

    Ted Ives

    Great roundup Dan, had not heard of a number of those.

    My favorite inexpensive one: SheerSEO – a ton of different price points, checks both rank and PageRank values, includes some new keyword density analysis. Skips tracking competitors which I agree with – who has time to look at them anyway – just worry about your own ranks.

    getSTAT is definitely the best one out there, bar none, for position tracking *at scale*, if you need to track multi-thousands of keywords it’s the way to go.

    Also – for free (!) – the Bulk Rank Checker at Search Engine Reports – great when you want to check a few terms out really quick without setting anything up:

    – Ted

  • January 25, 2012 Reply


    Another good one;

    SeeUrank :

    On-Demand vs Campaign: Both
    Volume: unlimited
    Export: Yes

    Price: 39$ to 69$ /month


    • January 22, 2013 Reply


      Powerfull tool ! Wonder why it’s so unknown ??

  • January 26, 2012 Reply

    Suzanne McDonald

    thanks for sharing this list, Dan, super-helpful

    How about adding a category for usability? For example, which would be best for a small business owner who just wants to see where things stand?

    • January 26, 2012 Reply

      Dan Shure

      Thanks Suzanne! Yes, I was going to fill out the list with more categories soon. Perhaps a small/medium/large type rating would help. I was also thinking of adding things like; proxy, competitive domain tracking, report generating, etc… great idea thanks!


      • January 26, 2012 Reply

        Suzanne McDonald

        Maybe do another post (or series) highlighting the best tools for which types of users. Starting with SMBs might be good for business. They may start tracking and realize they need more help. Just a thought!

  • January 27, 2012 Reply

    Eric Nagel

    If you need to get rank via an API, you can use Raven Tools (API docs at )

    If you need some pre-written PHP code, I shared how to build a Google rank checker at

  • February 1, 2012 Reply


    Great list Dan, glad I finally “caught up” on my reading (I’m only 5 days behind now!) I hadn’t even heard of 3 or 4 of these, definitely good to have new options available for something as touchy as rank checking, especially for those clients who are extra… “fun” and want multiple layers of checks in place.

    • February 1, 2012 Reply

      Dan Shure

      Thanks! That’s a great point, sometimes multiple sources of data are needed, so good to have plenty of options!!

  • February 3, 2012 Reply


    This is the ultimate list. Raven Tools and SEOmoz is all you really need.

  • February 3, 2012 Reply


    Here’s one for the list:

    On-Demand vs Campaign: Campaign (although it updates hourly so if you have free slots on it and patience you could use it for on demand)

    Volume: Varies according to price plan, 10 keywords/10 domains for free. Up to 1500 keywords/1500 domains on the top level package.

    Export: Yes – both to .pdf for pretty reporting and .csv for analysis.

    Price: Free to $99.97/month


    Features vary quite a lot depending on price package to best to head over and check it out.

    • April 2, 2012 Reply


      I just dropped the rankings are very accurate but the support is next to non-existent. It would not be a big deal if they could make the reports work. The PDF and email reports do not work… As an agency I can’t use this because of the lack of reports.

  • February 10, 2012 Reply

    Adarsh Thampy


    Thanks for the list.

    You may want to update Market Samurai listing. They will soon introduce a monthly pricing for rank checks. Currently you can check from your system (Too many keywords and you’ll get a temporary ban).

  • February 12, 2012 Reply

    Tad Chef

    What about the good old old Free Monitor for Google? It’s been around for a decade and it still suffices for average webmasters.
    Similarly there is CuteRank which has even more advanced features. For those who only check their own site’s positions they are OK.
    Then there is Web CEO. It has even more features and had a free version as well last time I checked (years ago).

  • February 12, 2012 Reply

    Gyi Tsakalakis

    Nice Dan.

    We use several of these. One advantage of Advanced Web Ranking (AWR) is the ability to specify location searches (emulating browser location settings). That combined with proxy servers provides more accurate local reporting.

  • February 12, 2012 Reply

    Bjorn Solstad

    Interesting list. I built my own tool for it in Filemaker Pro that runs 24 hours a day in an eternal loop. To check the 800 phrases I currently check, I needed 10 proxy IP-addresses for it to not run in to Google’s automatic search algorithm and some randomizing of times.

    With a bit of tweaking every now and then of the PHP-script we built for it, it gives us close to 100% accurate results with a lot of country specific searches.

    Not really hard to do, but is saving us a ton of time.

  • February 12, 2012 Reply

    Michael Borgelt

    On-Demand vs Campaign: Campaign
    Volume: Unlimited
    Export: Yes (email delivery too)
    Price: $20-$150/month (white label solution available)

    Successfully tracks Organic and Google Local rankings.

    Etc: Track Unlimited Domains, Unlimited Users, Multiple Level of Logins

  • February 12, 2012 Reply

    Tyler Herrick

    I should point out that Advanced Web Ranking is $99-$599 per Year, not per Month; with no volume restrictions. Up to 99 proxies is really your bottleneck at the point where volume starts to matter.

  • February 12, 2012 Reply


    Thanks for this list, it’s quite useful. Among the free ones, there is also it’s the one I use fromt time to time.

  • February 12, 2012 Reply

    Ray Grieselhuber

    Great post, Dan.

    Ginzametrics (I’m the CEO) might be a mixture of on-demand and campaign-based, if I understand your definitions.

    We provide daily rankings and new keyword ranking data is often available within a few minutes. We then manage these keywords on a campaign basis for you going forward.

    Here are some stats about us:

    Market: Enterprise (comparable with BrightEdge and Conductor)

    Volume: Unlimited (depending on plan)

    Export: Brandable PDFs, Excel, CSV, API for ranking data and more.

    Price: $199-$2,500 (with additional bulk data plans available)

  • February 12, 2012 Reply

    Lars Hildahl

    I did a small scale comp a couple of months ago. I ended up liking SErank from Rage Software the best. I try to avoid monthly subscriptions if possible.

  • February 12, 2012 Reply


    Looks like this list is missing what is probably the largest (and one of the oldest)…

    Over 100,000 registered users tracking over 3,000,000 keyword rankings back to 2003 (~250,000,000 points of data in the system).

    Volume: unlimited domains/keywords

    Export: Yes

    Supports both on-demand and campaign checking

    Uses search engine APIs to (no scraping).

    Cost: Free to search up to 20 position deep. Beyond that, it’s premium membership ($10-25/month depending on term).

    As a bonus, there’s a link tracking mode as well to track historical changes in the number of links a site has, it’s PageRank and how much content is indexed.

  • February 13, 2012 Reply


    Here’s one, SearchEnabler SEO platform designed to suit start-ups & small businesses

    On-Demand vs Campaign: Campaign

    Volume: 50 / 1 domain – 500 / 5 domains

    Export: Weekly Rank summary in Email

    Price: $15 – $49 / month


    • February 13, 2012 Reply


      Forgot to mention, SearchEnabler ties traffic data with keyword rank tracking. It helps in understanding performance of keywords.
      Planning to include conversions in coming iterations.

  • February 13, 2012 Reply

    Fraser Cain

    Here’s another:

    Keyword Strategy

    On-Demand vs Campaign: Campaign
    Volume: Unlimited
    Export: CSV, Excel, Txt
    Price: $29/month for 2 domains

    Referrer-based tracking is passive so it doesn’t violate Google’s terms of service. Can essentially pull the ranking data in realtime as searchers reach the website.

  • February 14, 2012 Reply

    Jim Watson

    Agree with Tad above – CuteRank is superb – can access a huge amount of different countries too.

    • April 29, 2014 Reply

      Erik Drechtschalker

      i used to be a fan of cuterank but switched over to EzeeRank recently after looking for a tool that covers more social platforms than Google+, FB and TW. Eventually came up with Ezeerank; it tracks unlimited projects and keywords for 188 countries, has moz integrated, ranking updates and graph charts with whitelabel reports and you can pay a one time price. Solid support and a team that updates constantly, never had issues always assist right away. What i really like is that its a desktop application just like CuteRank, every rank tracker out there is really overpriced and webbased.

  • February 16, 2012 Reply


    Just thought I’d mention that above it looks like the $99 plans for Raven Tools and SEOmoz are:

    Raven Tools: 1000 keywords
    SEOmoz: 300 keywords

    This is a little misleading because SEOmoz lets you TRACK 300 keywords, which means they will run for all search engines weekly. With Raventools as soon as you run one keyword on 3 engines one time you’re down to 997, so really, assuming you’re using the tools with 3 engines to their max it looks more like:

    Raven Tools: 1000 keywords
    SEOmoz: 3,897 = 300*3*4.33 (average # of weeks / month)

    Not too mentions that you also have the ability to use the keyword tool in research tools for on-demand which has a limit of 200/day, so technically if you use this tool it brings SEOmoz up to 9,980 keywords / month – quite different from 300.

    Anyway, good post. I’m new to the SEO biz and have been a subscriber to SEOmoz since December and it’s starting to look more and more useless to me. Keyword tracker is nice, and the community is great but I despise open site explorer. Think I’m going to end up ditching SEOmoz in favor of Raven and supplement keyword rankings with SEscout.

  • February 21, 2012 Reply


    Thanks for that great list. I propose to add a WebCEO to the list. They have a really cool rank checker, in both online and desktop version.

  • March 15, 2012 Reply

    Ryan Kent

    Really nice list Dan. Thanks for the thorough research and taking the time to share your findings.

  • May 6, 2012 Reply


    Take a look also to

    Totally free, without registration.

  • May 10, 2012 Reply

    rambabu seo

    Thanks dan to bringing this to here from your marketing folks . . yes these are really some of the most reliable rank checker tools which every SEO should know!

  • May 29, 2012 Reply


    Wow, what a comprehensive and fresh overview. I though I’d mention Rankpanel.

    Although they have no custom keyword tracking you can look at all the 500,000 keywords they track for free:

    On-Demand vs Campaign: Campaign

    Volume: 500,000

    Export: No

    Price: Free

    worthwhile to check them out on

    • February 23, 2017 Reply


      Not working anymore?

  • June 2, 2012 Reply

    Stellar Skarsgard

    I’ve used Market Samurai and it’s easily one of my favorites. I’m also a big fan of the SEO for Firefox plugin.

    I’ve worked on Google Ad Planner. It’s okay but it’s not very accurate when it comes to small websites.

    This is a very well-researched list you have here.

  • October 16, 2012 Reply


    Great list!!

    Maybe it falls a little outside the category – but I refer my clients to when they want to check the rankings themselves

  • December 8, 2012 Reply


    Good list – I’d like to add that Raven no longer offers rank tracking but we do –

    We can cater to agencies as well, offering discount for high volume users.


    – James

  • December 22, 2012 Reply

    Solomon Kleinsmith

    Whoosh Traffic should be on here. Very user friendly, and cheaper than almost everything on here.

    • December 22, 2012 Reply

      Dan Shure

      Thanks for letting me know! Hopefully I’ll get around to a version 2 of this, since folks are liking the resource, I’d love to update it!

    • January 9, 2013 Reply


      I second the nomination for Whoosh Traffic. Easy to use, and friendly support at an affordable price.

  • January 17, 2013 Reply

    Small B SEO

    I know one more tool which is great for checking position and gathering lots of information about SEO statistics – Colibritool. It has GA integration, competition monitoring, detailed backlink checker, traffic statistics, conversion measurements and more. It works really good and we didn’t have problem with it. Also their support works quick which is very important thing.

    Best regards


  • February 9, 2013 Reply

    Paul OM

    Very comprehensive list of rank checking software. Found combination of using seomoz and advance web ranking together as a good solution for rank reporting. nice post. Thanks for sharing

  • February 10, 2013 Reply

    Ivan Muljevski

    Its free!
    P.S. Scroll to the bottom for links after subsribing on the homepage.

    • January 23, 2014 Reply

      Nick Samuel

      I find rankerizer to be very hit and miss. The multiple URLs it returns per keyword can also be confusing when exporting simple look ups. SEObook is doing the job for me right now.

  • March 1, 2013 Reply

    Steve Morris

    I’m currently using rank tracker although I’m happy with the speed and for the most part the accuracy is good. The export on the Pro license is really limited. I want a solution that is reasonably priced and allows export of all historical data. any suggestions?

    • September 2, 2013 Reply


      Ranktracker’s cost has gone up since the one published here AND it also requires a subscription on top of that after you have run it for 6 months. Just learned that little fact today when it quit running my Google rankings.

      So I am having to hunt again trying to find something that can be bought outright without the subscription nonsense.

  • April 19, 2013 Reply

    Chris Sheehy

    Perhaps this listing can further be segmented by software & online resources. The several software options listed are good for small businesses and DIY users but firms with several clients are – in my experience – best served with an online tool as the resource allocation can be a burden when running thousands of keywords – not to mention the blackouts from search engines software users can experience if searching large data-sets, unless you are using a proxy – which then adds to the cost of a software solution.

    I use SerpScan from NY – it hits the big three and includes Local Ranking data. It’s very customizable and allows client access to online KW reporting 24/7 (my clients love that). The UI is a bit clunky, but the reporting is spot on.

    • April 19, 2013 Reply

      Dan Shure

      Thanks for mentioning SerpScan – and I totally agree – this list is in dire need of improvement, which I’ve been meaning to do.

  • April 26, 2013 Reply

    Laura Book

    I have been using SEOmoz Rank Checker happily until recently. It now does not seem to be able to provide ranking for, just Bing and Yahoo.

    • April 26, 2013 Reply

      Dan Shure

      That’s very odd! I would suggest emailing them at – they’re very fast and responsive!

  • May 30, 2013 Reply


    Thanks for a great list, Dan. I am a fan of Rank Tracker and it’s nice to see that I use a piece of software people know about. It’s always nice to check the alternatives though 🙂

    • August 8, 2013 Reply

      Barbara Varovsky

      Alex, I also use Rank Tracker from SEO PowerSuite and pretty happy with that.

      What I love about the tool is that lets me check my clients’ sites ranks as if my computer is located in the city they come from.

      Geo-targeted search is a pretty cool feature – very few rank checkers have it!

  • June 11, 2013 Reply


    Hi Dan,

    we have build a Rank Tracker with Google Docs, maybe that is something for your list:


    • June 12, 2013 Reply

      Dan Shure

      Thanks for sharing Frank. I’ve been meaning to update the list, and when I do, I’ll add you in 😉

  • June 20, 2013 Reply

    Nixan Crasto

    I lately used which provides a web-based ranking tool. Though I have not used it for a great number of keywords, it seemed pretty much accurate for about 150 keywords that we ran. You can in fact filter your local map results from the main organic SERPs. You can run up to 5000 keywords for unlimited websites with a higher plan. Good features are snapshots and archiving of rankings.

  • July 22, 2013 Reply

    Sandhi Sudha

    You can run up to 5000 keywords for unlimited websites with a higher plan. Good features are snapshots and archiving of rankings.

    its speach and words and article so good i appriciate

  • August 8, 2013 Reply

    Max Shone

    For me the best tools are SEO PowerSuite by

  • September 21, 2013 Reply

    Sathya Moorthi

    I use to analyze my website and my customer’s websites. MOZ is the best one i think.

  • October 19, 2013 Reply


    Take a look at Rankinity is a new solution that allows to check positions of a website for certain keywords in popular search engines in real time.

  • October 22, 2013 Reply

    Allen MacCannell

    Hi Dan,

    I just noticed this list. You can use the Way Back Machine to see that Web CEO was at the top of the rank checker list back in 2000 and this hasn’t really changed since then. Take for instance, the recent Top Ten Reviews update that put Web CEO Online at #3 behind Moz and Raven but ahead of Hubspot, etc: – Depending on your search term, we’re at the top of results such as for “online SEO tools”. Please consider updating this report when you have the chance.

    At you anyone can use the free version of Web CEO Online’s Rank Checker for 5 keywords and 2 projects and for as long as he or she wants.

    What we have that others don’t have is an Extended Results setting that lets you integrate Universial Results (Google Places, Images, Shopping, Ads) with organic results.

    You can also include your social media URLs as if they are part of your website for rank checking.

    Of course you can go local and compare your project with 20 competitors.

    There are more exclusive features so please keep us in mind when comparing rank checkers and other SEO tools.

  • November 5, 2013 Reply


    Thanks for including Rank Tracker in the list, Dan! We greately appreciate it!

  • November 14, 2013 Reply


    I love the ease of and export features of SEOBook’s Rank Checker — but I’ve read some have accuracy issues with it. Anyone experience this?

    • November 15, 2013 Reply

      Dan Shure

      It can definitely not be as accurate because it is just a simple plugin, and is not always clear how it takes local/images/ads into account when giving the ranking. But I use it all the time as a quick way to just get a rough idea – just keeping in mind to verify with a second source.

  • November 22, 2013 Reply


    Hey Dan, thanks for the list. I feel, like I’m bit late for the party 🙂 It would be cool, if you could add, if you plan any updates to the list.

  • January 1, 2014 Reply


    I’ll add ours into the mix. It’s still in Beta, so it’s free for now cheap later on, all we ask is for your feedback on how to make it better.

    It has 3 components: Quality, Rankings, and Popularity. We’re adding Social soon.

    Enjoy! Joey @

  • January 5, 2014 Reply


    I for sure like the one when compared with others i did try a lot of them… next best one is probably

    but i still need to wait couple of days so that i get inside more data…

  • January 9, 2014 Reply


    Hi Dan,

    Great list, thanks a lot. I’ve been in SEO lightly since 2008, and i had a chance to try many different tools. I haven’t been using desktop SEO tools for the last couple years. And i have a unpleasant experience with Traffic Davis recently. Although it is very user friendly, the tool drives me crazy. I run a list of 50 keywords for my current company, and it is simply checking 3 major search engines. And what happens is, now i get random captcha queries on Google when i use the search engine. I guess, they are somehow bombarding the search engines, and search engines feels the necessity to ask me if i am human or not. I finally uninstalled, and planning to switch to AdvancedWebRanking after reading good reviews. And I would love to make one time payment, and use it forever. But here i am asking, if anyone has experience with their desktop version. I don’t want to end up with filling captcha codes after every other 10 queries on Google. Feedbacks are highly appreciated…

    • January 9, 2014 Reply

      Dan Shure

      Hey There – yep I use their desktop version which is a one time payment, and it does use your IP to query Google. I don’t have too much trouble with capchas as you cen set the query speed pretty slow. However, you can pay a small monthly fee to painlessly run them through proxies.

  • January 10, 2014 Reply

    Smith Twine

    Hey Dan Shure i am using Majestic SEO & Raventools for my site anyways Nice Updated list. i will use the free ones in future 😀

  • January 23, 2014 Reply

    Cindy Riquier

    TinyRocketLab is a very bad tool. I have only issues with it. They provide me the right ranking but then, the rest is just crap.
    When you update an excel spreadsheet, you dont get the result by column, ranking, URL and keywords are in same cell. So of course you can fix it by using text by column but obviously not the best. Also, I couldn’t add my colleagues on the tool, it took me 2 days to be able to add them and they blamed me for trying a few time. URL were wrong. Some keywords I never added appeared on my keywords list and some disappears. Such a bad tool

  • February 2, 2014 Reply

    Per Allerup

    I’ll have to add a comment on Cindy’s latest comment.
    1: We provide a csv file for download rankings and keywords. I have tried to explain, and also showed to Cindy, how to extract data from a csv to an excel spreadsheet.
    2: There was a bug in the function to add a user to a site. If you didn’t select which website the user should have access to, the sign in function for these new users failed. That was fixed, a couple of hours after you told us.
    3: The urls were formatted incorrect for certain variables in urls, that was also fixed when you mentioned that to us.
    4: We had a bug, when we implemented a script for importing keywords, which caused some keywords to appear where they shouldn’t have. That was also fixed.

    I am sorry that you had such a bad experience – The tool is still in beta, and every bug we find, is fixed as soon as possible.

    • February 2, 2014 Reply

      Dan Shure

      Hey thanks for chiming in! I would definitely encourage anyone reading this would thinks they might like Tiny Rocket or any software company to try it out! Things can improve a lot, and it’s great to see you on top of it and especially responding over here!

  • February 3, 2014 Reply


    Market Samurai will allow you to track up to 10 keywords included in the one-off license fee you mentioned. If you want to track more than 10 keywords you have to upgrade your rank tracker subscription e.g. $10 per month allows you to track 100 keywords, $20 allows you to track 200 keywords, etc

    • February 3, 2014 Reply

      Dan Shure

      Oh cool I didn’t know that, thanks I’ll update the list!

  • February 18, 2014 Reply


    Hi Dan

    Thank you for this Rank checkers comprehensive list.

    I am trying to find the perfect one but I am so disappointed every time…
    I have tried authority labs and when the reports come, I manually check on Google and it’s not accurate at all… I can’t give those reports to my customers, if they double check.

    Is it an average daily position they provide? Do you think I could be missing something?


    • February 18, 2014 Reply

      Dan Shure

      Hi Dorian

      I would be careful with checking manually and expecting to get the same results. Your results can be personalized, and geo-specific. Meaning what you’re seeing is based upon your browsing history, possible social connections and location among other things. Try checking out Dr Pete’s are for ways to de-personalize your searches:

      I have found Authority Labs to be extremely accurate in their data. If you want to cross check I would suggest using another tool even as a free trial rather than manually checking. And the thing with rankings is they are fluctuating all of the time so even with slight differences in tools, the goal is to watch it’s overall growth along with other keywords.

  • March 23, 2014 Reply

    melchiorre schifano

    Great list. Many thanks for your work.

  • March 25, 2014 Reply

    Patrick McCoy

    Hi Dan! Great list you have compiled and kept updated here. I found some new ones I never knew about.

    I thought I’d add one to the list which I’ve been using for about 5 months now and love. The reports are crystal clear and brandable. (Ability to customize your own package based on budget and track ton of keywords). Check it out and consider adding to your list!

    – Patrick

  • May 16, 2014 Reply

    Benjamin Ng

    Hey Dan,

    Another recent one is ProRankTracker. Been trying it out, it’s free for the first 50 keywords which is a great start; can’t comment on the accuracy yet though reports are white label and interface is fairly intuitive.

    Found it initially on the Warrior Forum.

    – Benjamin Ng

  • June 4, 2014 Reply

    Mat Sadler

    I’m working on a tracker here

    At the time of writing it’s still in a closed BETA, but I’m looking for testers so go register..

    This came about because I just couldn’t find one that suited my needs (either they were good, but expensive for large numbers of keywords, or cheap but really badly designed). I’m keeping costs to a minimum, allowing people to pay as they go (so no fixed monthly fee), have the ability to add notes on the charts, and also the ability to chart competitors sites side by side for easier comparison. There’s also reports, and most importantly I’ve put a lot of effort into having a decent UI. So it not only looks good but is intuitive to use. Let me know what you think..

  • June 18, 2014 Reply


    Rant alert!
    RankTracker (SEO Powersuite) is NOT a one-time fee. You pay a license fee, then you pay for “search algo updates”. I dropped over a grand on the enterprise suite several years back thinking it was a one-time fee and was unpleasantly surprised to find out that my software just stopped working one day and and now requires a monthly subscription.

    Despite hundreds (thousands?) of complaints that their pricing is misleading, they continue to blow their horn that their pricing is perfectly transparent. You’d think that if enough people complained they would do something about it, but they just keep trucking on. Nowhere on their site do they say “your software will stop functioning if you don’t pay $x/month”.

    When I commented on their blog that they update their pricing page to look like this (, they immediately removed my comment.

    It’s a damn shame, because the software itself is great. They just left a bad taste in my mouth and I refuse to give more money to shady businesses.

    • June 19, 2014 Reply

      Dan Shure

      Hey Chris

      Thanks for the info as I do try to keep the information as accurate as possible. I’ll definitely be updating this.

  • July 2, 2014 Reply

    Wilco de Kreij

    We believe that SEO Rank Monitor would be a good fit for your list as well.

    We’ve been in business for 4 years, but we’ve recently re-build our platform from the ground up. Let me know if you got any questions, happy to help out!


  • July 3, 2014 Reply


    You can add SEO Rank Monitor there I am using it for a while now and its pretty amazing!!!

  • July 4, 2014 Reply


    Thanks from for adding us Dan!

  • July 18, 2014 Reply

    Pradeep Mandavya

    Hi Dan,

    I use Rankerizer to check the SERP reports for my company’s website as well as our client’s websites. Its a nice tool too. You can check that and add it here. Thanks for the useful list of tools.

  • August 3, 2014 Reply


    Tiny Rocket Lab is no longer free – well, there is a free version for up to 10 keywords and plans past that start at $19 a month. Has anyone had any experience with this since it came out of beta?

  • August 12, 2014 Reply


    We’ve just launched our toolset called and it includes a rank tracker as well. The difference with our toolset is that we also have an “IntelliReport” section that will compare ranking changes between any two dates and highlight all the sites that have either had a major jump or fall, thus allowing you to investigate further into what is working and what is not for those search terms.

  • August 15, 2014 Reply


    My advice
    Website rank tracking in real time. Check website positions and analyze competitors in popular search enginesI checked.
    I checked 900 keywords 2 times a month and paid $ 6

  • September 26, 2014 Reply


    I use a couple and really like them.

    They of course have a whole suite of local SEO tools including a rank tracker that tracks both local AMD organic results and they add in the ability to provide a white label URL to your clients. $64.99 per month.

    In addition to providing local And organic results they also provide a small back link analysis, on page SEO grader, and automated and customizable monthly reporting. It’s a great tool amd priced from $99 per month.

  • October 15, 2014 Reply


    seoClarity is a enterprise tool

    On-demand vs Campaign: Both. Rankings are tracked daily
    Volume: Unlimited
    Export: Yes
    Price: Varies by account

  • November 11, 2014 Reply


    Very comprehensive list. I found a few that I’ll be looking into a bit more. Thanks!

  • December 8, 2014 Reply



    On-demand vs Campaign: Both?
    Volume: Unlimited!
    Export: Yes
    Price: Free. PRO account starts at €6 / month.

  • December 12, 2014 Reply


    Hello Dan,

    This is a great collection of tools! Congrats!
    We have just developed and published a new free local ranck checker tool on If you have the pleasure to take a look, we will love to hear your feedback on it,

    Kind regards!

  • December 14, 2014 Reply


    I also have a good tool out there:
    Completely free, free of ads, portable, fast, supporting Google and Bing right now.

  • December 19, 2014 Reply


    Tried many of those and is #1 these days.. Update your list

    • December 19, 2014 Reply

      Dan Shure

      Thanks for the tip! I’ll be sure to add it next time I do an update.

  • January 9, 2015 Reply

    Vincent Tobiaz

    Hi there again. Was just thinking, oh another old article Dan needs to update. Then I saw it was updated on the 5th! Amazing, Kudos. Love the extensive review. Really good stuff man.

    • January 9, 2015 Reply

      Dan Shure

      Thanks man! I try to keep this one as fresh as possible 🙂

  • January 13, 2015 Reply

    Vincent Tobiaz

    First of all can’t even imagine how good this page it doing in the SERPs 😉

    Anyone have any experience with ? I heard a lot of bad things about it on some black hat forums like Wildfire but that doesn’t mean too much to me.

    I gave it a whirl, my agency is currently using WebCEO and gets killed on the scanning costs. This Rankwatch was just as, if not more accurate, had a few better features on the ranking side of things (no technical site scans like WebCEO) and could scan quite a lot for $99/month…

    May keep WebCEO just for technical site analysis (which I could do with other cheaper tools like Woorank perhaps?) and looking at about.

    Yikes! Information smog data overload. I like your pick too Dan but there’s no good 5000~ range keyword scan on it for a reasonable price.

    Top tier looks like seems to fit this niche really well, as well as AdvancedWebRanking.

    Mid-tier: Rankinity, Brightlocal. Brightlocal isn’t known as a rank tracker as it is a citation submitter/reviewer, probably does tracking well though, can anyone verify this? All of my emails trials have ran out X_X

    Lower level tools include

    By Top/Mid/Bottom I’m just factoring partially in my head how known/popular/trustworthy the brand is and how polished the tool feels. Something like, while very functional, is not very polished.

  • January 16, 2015 Reply


    Hi Dan,

    Nice article. I’m not sure if you’ve ever looked at our solution. We off an all-in-one SEO campaign management platform and keyword rank tracking is just a part of it, but we’d meet your stated criteria. The software provides for: unlimited tracking, downloads to CSV/Excel/PDF/PPT, automatic scheduling, local rankings (40,000 towns and cities worldwide), API use, competitive analysis… I could go on! You can sign up for a free lifetime account, if you want to try it out.


  • January 21, 2015 Reply

    Vincent Tobiaz

    I just finished my research. Took me about two weeks of testing ins and outs of almost every tool listed here AND in the comments.

    Crazily, the tool I was already using did very well – WebCEO – but how they charge for rank scans is ridiculous (for an agency anyway)! They charge not only per keyword/per competitor/per engine but also each page of depth per engine. Unbelievable.

    I found that one of the tools gave plenty of weekly scans (some go by weekly, some monthly), a really slick interface, amazing features/options, reporting, and accuracy that was superior.

    AWR / Advanced Web Ranking Cloud takes the cake, and its not even close guys. The only down side I’ve seen at all so far is it’s a little slow on its’ rank checking. The price point from $49 to $499 just can’t be beat.

    Dan – about Authority labs – really can find those opportunity keywords easily through Google webmaster tools, which connects with most of these Seo tools listed. I can’t believe Raven is cheaping out like that doing a fake rank check through GWT. Really liked them at one point.

    I’ll be moving my agency from WebCEO to AWR Cloud asap.

    • January 21, 2015 Reply

      Vincent Tobiaz

      PS their playground at and the other playground thing is neat as well…

    • January 21, 2015 Reply

      Vincent Tobiaz

      Scheduled rank checks seem to be done by the time they need to be.

      One time/on demand rank checks…

      One time update

      up to 24 hours
      80 weekly keyword units

      up to 7 days
      40 weekly keyword units

      Fast updates are limited to 5000 keyword units per day

      *The weekly keyword units spent for on-demand updates
      are only reimbursed at the beginning of the next billing month.

  • January 23, 2015 Reply

    SEO Plus

    Hey Dan – thanks for doing this –

    Just had to bail on WebPosition after years – I’ve used it for ever but the customer service is so terrible, I’m in a major embarrassment with a client because I was in the middle of doing a ranking study and just refuses to let me login – and despite copious email attempts and filling out the support form – I am getting nowhere fast.

    At the very least, I need a backup.

    Last time this happened I engaged in a full-court press to call them on the phone but that was a huge waste of time as well.

    Ultimately, I need to transition away – I’m starting to use SheerSEO but it lacks a bunch of the features of WP.

    WP would allow many more keywords for much less money, where I would pay per run of the report, not on a regular monthly fee, and it would allow multiple accounts for the same domain – and it would also show historical ranking for competitors built right in. Yes, there were some problems too but they were overlookable.

    I’m a hold out – I used WP because I used WebPositionGold and whatever it was before that.

    Does anyone know what ranker systems are working like this today? Or am I dreamin’?

    What you doin’ these days – you still in the big W?



  • February 18, 2015 Reply


    Amazing list of tools. I have successfully used raven tools in the past for all my seo management, but am slowly switching over to trello.

    One tip I would offer is be careful how often you check your rankings. Keep it to once a week maximum as we have noticed a drop in rankings when checked daily.

    Good luck!

    • February 18, 2015 Reply

      Dan Shure

      Hmmm using Authority Labs daily rank tracker for this site, and a large number of clients, I haven’t noticed that correlation. I don’t completely doubt what you’re saying 🙂 But I definitely encourage people to use a daily tracker since it gives you the most robust data.

  • May 21, 2015 Reply

    Scott Allen

    We ended up going with AWR Cloud, because out of all the ones we looked at, a) it was priced purely on the number of keywords you were tracking, not the number of sites — that’s critical if you’re doing ORM work or a lot of satellite/parasite SEO and tracking those ranks, and b) it seemed to have the best support of non-Google international search engines, like Yandex, Baidu, Daum, etc.

    Do you know of any other ones that meet both those criteria? We’re pretty happy with AWR, but I’m always open to exploring alternatives.

  • July 10, 2015 Reply

    Michael Gordon

    Hey Dan,

    Caphyon doesn’t advertise it but AWR Cloud also offers on demand rankings, which I use almost exclusively. I too like Authority Labs (used it a while back) but find that the flexibility and integration of AWR Cloud with AWR Desktop is outstanding, and the pricing is very reasonable (though secondary to me as well as it’s a huge time-saver).

    Terrific list!

  • July 12, 2015 Reply

    Weslee Trout

    On-Demand vs Campaign: Campaign (It does have a suggested keyword feature)
    Volume: 150 – 2,000
    Export: Yes (Data can be downloaded as a report in PDF format)
    Price: $39, $59 or $199 /month

  • July 13, 2015 Reply


    Definitely this is the best rank tracker. Lets you check bi hourly

    Also this has a good reputation among seo’s in various forums

  • July 16, 2015 Reply

    Free Google Ranking Check with daily Updates
    – Unlimited Checks
    – Charts
    – CSV Export
    – Bulk Keyword upload

    Very Good

  • September 27, 2015 Reply


    So.. I never realized how many of these tools there actually are. Tell me Dan Have you ever heard of The Jaaxy Keyword research platform I think it beats anything that you have listed here. Try it out and then tell us what you think.

  • October 12, 2015 Reply


    I used Moz for a long period, however I think the pricing is a bit too heavy for a startup consultant like me. So I rather support other startups, and jumped on not so long time ago, it gives me what I need for my clients, and it’s almost free of use and you can earn more keywords with referring.

    I would like to have a more detailed overview in time, but right now it works for me, and the best thing is that I got a audit tool included as well. Not as comprehensive as Moz, but it works for my purpose as well.

  • October 29, 2015 Reply


    On-Demand vs Campaign: Campaign
    Volume: 10-5,000
    Export: Yes
    Price: $9-$299 / month

  • November 17, 2015 Reply


    On-Demand vs Campaign: Campaign
    Global, Local, Mobile Rank Tracking Options and
    Volume: 25 – 2,000
    Export: Yes (Data can be downloaded as a report in PDF & CSV format)
    Price: $9.99, $39, $59 or $199 /month

  • November 19, 2015 Reply

    John Divramis

    I am usign cuterank and i still trying to figure if it is reliable.
    Even the strategyto stick on a single keywords seems poor SEO strategy to me.

    How about the long tails?

    • November 24, 2015 Reply

      Dan Shure

      I agree 1000% with taking a long tail approach. I usually track higher volume words as a proxy, but keeping in mind there’s going to be way more action in the longtail. I also honestly find Google Search Console the best place for long tail tracking.

  • December 5, 2015 Reply


    would like to mention about
    they have free to paid packs and their prices are good as well, currently using their service.
    also using extension to verify their rankings

  • December 21, 2015 Reply


    Global, Local, Mobile Rank Tracking Options and
    Volume: 100 – 2,500
    Export: Yes (Data can be downloaded as a report in PDF & CSV format)
    Price: $19.99, $39, $59 or $119 /month

  • January 6, 2016 Reply


    SEO Revolt
    On-Demand vs Campaign: Both

    Volume: UNLIMITED

    Export: Yes

    Price: $27 one year license purchase


  • January 18, 2016 Reply


    On-Demand vs Campaign: On demand
    Volume: 100-7,500 or unlimited
    Period: updates daily.
    Price: $99-$499/mth – free trial available
    Great tool for comparing your rankings to your competitors’.

  • January 29, 2016 Reply


    Hmmm… Should we really still track keyword rankings? Although what the client wants, the client should get, but still… seems to be a waste of time considering search results are now personalised. I wonder what other SEOs have to say about this. Obviously you can’t have one keyword rank for everyone and yet endless tools pop out promising to track your keyword rankings. Ranking in the eyes of whom? The machines?

  • February 19, 2016 Reply



    Thanks for amazing share.

    I have concern reg ranking tools, as Google search became more personalized. Appreciate any clarification on that front.

    Also if there’s a tool, that can display all keywords ( within top 100 rankings) for an entered website, rather than entering keywords to check on the latest ranking, it’s more useful. I think SEMRUSH is giving such info, appreciate if any one can let me know if there’s any other ranking tool, that’s doing the same.

    • February 28, 2016 Reply

      Dan Shure

      Hi Ravi

      I’d definitely just using rankings as a rough proxy of movement, and a technical metric more than a marketing metric. Tracking de-personalized rankings over time can still show you how well you are trending up or down.

      SEM Rush is definitely the best tool for entering a website and getting keywords back! I honestly don’t know of another that compares to recommend.

  • March 22, 2016 Reply

    Dominique Jackson

    Great list Dan! Good to see that you went with Authority Labs! I’ve heard nothing but good things about it. One tool I’ve been using recently is Wincher. It’s cheap and gets the job done. I even wrote a review of it recently in case anyone is interested. Feel free to check it out:

  • April 12, 2016 Reply

    Scott Allen

    Great list, Dan, and thanks for updating it for 2016. We’re currently using AWR Cloud and moderately happy with it. We’ve had to build some of our own tools on top of their API. But I’m always on the lookout for alternatives.

    The challenge that we have is that we do mostly ORM work, so I need a very small number of keywords, but I need to be able to track a large number of domains for each keyword. I’ve tried Microsite Masters, but it seems you have to input by hand each URL you want to track. A couple of others (including AWR) let you mark competitors, but that doesn’t really work for me either, because I need to be able to distinguish competitors (negative sites) from positive, or satellite, sites.

    Do you know of any rank trackers that handle this better? What I want is something that will show me all, say, 100 results for the keyword, and let me mark them as competitor or satellite/positive/related/whatever.

    • April 12, 2016 Reply

      Dan Shure

      Authority Labs seems to do this pretty well – have you tried the competitor tracking functionality there?

      • April 26, 2016 Reply

        Scott Allen

        Yeah, not really a fan of Authority Labs for what I do. Since I do parasite SEO, I’m wanting to track 50+ domains, but their $99 plan only allows 100 domains, even though I may only be doing a few keywords. The pricing plan is all wrong.

        And then, I can’t figure out how to just see all the ranking results for a keyword. So if there’s a new news story, or negative site that comes up, I can’t see that in AL — I have to go manually look at the SERPs and then manually add each new site/URL to AL.

        SERPWoo is the closest I’ve found, but still not crazy about it. Sure wish some rank tracking company would come to talk to me about what I actually need and incorporate it, because everyone doing ORM work seems to deal with the same issues.

        • August 22, 2016 Reply

          Derek Perkins

          Scott – Not to be overly self-promotional, but at Nozzle (, we’ve been tracking data like that in a private beta over the last year and just launched at SMX in June. You can track as many domains as you want and we only charge you once per keyword. I’d love to set you up on a free trial and get your feedback!

  • May 7, 2016 Reply

    Amine Guerfi

    QuickRankTracker Software
    On-Demand vs Campaign: On-Demand
    Volume: Unlimited
    – Add/Import Unlimited URLs & Keywords
    – Search in up to 1000 Google Search Results!
    – More than 200 Tlds included and +145 Languages Included.
    – Export Results (CSV)
    Price: $37 – One Time Payment
    Via: Daguerfi Software

  • June 15, 2016 Reply

    John Divramis

    Cuterank site and software is not working, any ideas?

    • June 27, 2016 Reply

      Marty Shue

      Hi John we use Cuterank as well and are experiencing the same. It was working great until about 2 weeks ago. Now all we get is “Update Failed” on all campaigns for Google USA. That’s how I ended up here — looking for a new rank tracker software. One that actually works!

  • September 16, 2016 Reply

    Stefan Tobaben

    You can scratch Market Samurai off that list. The Rank Tracker feature is history.

  • October 2, 2016 Reply

    Vahid Afshari

    I wish see cuterank in this great post. I use cuterank for more than 4 years and its the best tools

  • January 18, 2017 Reply


    Dan — Great to see the updated list, thanks for keeping this going. Do you still see the Firefox rank checker a viable option? I gave up on it because it would always time out (despite changing the query frequency) and I was never quite sure where it timed out (did this keyword return a zero because the site isn’t ranking, or it timed out???), thus I’d have to repeat the work. As a result we’ve switched to Authority Labs on your recommendation and have loved it.

    • January 18, 2017 Reply

      Dan Shure

      Hey Daren – Good to hear from you! I’ve been using the Firefox Plugin less and less. Just for quick checks really. Maybe if I need to run 10-50 keywords. Other than that, yes, I love Authority Labs. It might take 30-90 minutes to get the first rankings, but the wait is fine with me. If you’re still providing SEO to clients, I’ve also found having the client setup and pay for their own account works as well.

      • January 19, 2017 Reply


        Thanks Dan. The one other kudos I’d give Authority Labs is that their support is very responsive. Every now and then things get hung up in their queue longer than they should, and whenever that happens I contact Support and they have it fixed quickly.

        • January 19, 2017 Reply

          Dan Shure

          Good to know! Yes, I’ve had the same luck. Sometimes the owner directly gets right back to me. I coincidentally just made a tutorial on how to use the ‘Now Provided’ report, if it’s useful:

      • February 14, 2017 Reply


        Hey Dan,

        I’m also giving thanks for keeping this article up to date. Unfortunately I found it a bit late… I started with Agency Analytics a few weeks ago but was having issues with their SERP accuracy. I also found their interface was just unintuitive. So I created a few campaigns with and realised they are leagues ahead with UI design, SERP accuracy and refresh rate.

        Anyway, great article. As a business owner tracking multiple locations, RankTrackr does a good job for an affordable price.

        • February 14, 2017 Reply

          Dan Shure


          Awesome thanks for the input on RankTrackr! Too bad to hear Agency Analytics feel short but glad you found a better solution!

  • February 21, 2017 Reply

    Ron Johnson

    Hey Dan,

    Thanks for sharing all this info. It is tough to find a good seo tool that works well. keep up the good work!!

  • March 10, 2017 Reply


    Great list Dan. It’s even better because you are keeping it up-to date. Thanks.

    • March 10, 2017 Reply

      Dan Shure

      You’re welcome – and thank you!

  • April 3, 2017 Reply

    Jack Venturi

    I have been using Authority Labs for the last few years and they do an excellent job. When I start tracking a new keyword I always create a “Tag” and make notes on when the keyword was added and also what the current ranking is so I can quickly compare it a few days or weeks later. Their tech support is always great too.

    Thanks for the great post Dan!

  • June 1, 2017 Reply

    Daniel Law

    Hi Dan, great work with the article mate. Really good to see it’s still being updated frequently with modern rank trackers.

    I recently stumbled upon Accuranker. It looks to be useful for SEOs who are looking for affordable pricing and VERY flexible rank tracking functionality.:

    On-Demand vs Campaign: Both
    Volume: 600~250k
    Price: $45.00~$6,000.00

    Hope someone out there will find it useful!

  • March 7, 2018 Reply

    Ailsa Cartledge

    Hi Dan,
    Great article and good to see the list gets updated.
    I came across Cocolyze. I tried the Rank Tracking tool and pretty impressed with it. It’s also free to use the whole platform and have access to all data.

    Hope someone finds it as useful as I do!

  • February 27, 2019 Reply

    Robert Portillo

    Great list! I have never see one compiled so well. About Moz – I know they are the biggest fish(kin) in the pond, but we have experienced terrible rank-tracking data from them. Sometimes their data is off by a factor of over 100x! Unacceptable. We had been reporting rankings that were vastly lower than they actually were, based on our monthly campaigns. After using them for a long time, we had no choice but to cancel their services.

    Now we know to use multiple sources for client rankings reports.

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