What 80/20 REALLY Is & Applying It to SEO

I’ve seen the 80/20 Rule mentioned in passing a bunch of times lately in the SEO world, but it’s not quite being used in the fashion it was originally intended (and later explained in the book The 80/20 Principle ). UPDATE: Looking for 80/20 Link Building? See this. The…

Whoops, Where’d My Traffic Go?

Rankings=Traffic: A False Dichotomy So many SEO conversations are centered on what I find to be a ranking-traffic dichotomy. The conversation usually goes like this: “Oh no, I lost traffic, what do I do?!” “Your rankings must have dropped, check your rankings!” “Did we get a penalty?” “Umm… Did…