Google is NOT the only search engine. It’s arguably not even the #1 product search engine. According to some statistics, Amazon is. My guest today has estimated kitchen products, for example, get upwards of 30,000 searches per month for one keyword. So … who cares if Amazon or Google is #1 in product searches? That’s a TON
Experts On The Wire is our weekly Digital Marketing and SEO Podcast hosted by Dan Shure.
My goal? Make this your go-to SEO and Digital Marketing Podcast. Half of our shows focus directly on SEO, and the other half explore topics like content marketing and social media.
You can find all of the episodes below, or subscribe with any podcast player. Here's links to iTunes and Google Play!.
Check Out A Popular Episode!
Not sure where to begin? Give this episode with Kerry Jones a spin. She tells us how Fractl got 300+ links to one piece of content in a "boring" industry.
Praise From Fans!
Never Miss A Show - Get The Emails!
Get all the show notes directly in your inbox right when new episodes post!
Reading @dan_shure's latest email and i feel like he's the kind of guy who manually types each subscriber's name for each send. Nice guy! 😎— roachdawg (@aaronroach) October 19, 2016
Here's every episode, starting with the most recent!
May 16, 2017
I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not. On this episode, you’re going to learn how Liston uses words –
I truly believe in the power of cross-discipline learning. That’s exactly why I brought a growth consultant on the show – to learn valuable insights from a different marketing field. (Despite a few surface similarities between SEO and Growth Hacking, when you dig in, they really are two different animals). This episode is for anyone
While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves ‘SEOs’. You see, despite ranking factors always changing, there are still core fundamentals to how search engines discover, crawl and index content. These
April 19, 2017
One thing we ALL struggle with is too many options. Whether it’s the millions of song options I have on Spotify, the 100’s of flavors at an ice cream stand – or marketing. The thing I love about today’s guest’s approach to marketing is it’s so … simple. Not easy, but simple. Noah provides a framework and importantly mindset
This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth. That company is Venngage and my guest is their
March 25, 2017
International SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along. But today I wanted to solve that for myself – and for you the listener. So if you’ve found International and even Multilingual SEO a challenge
This post is a companion post to the actual audio episode. (There’s little to no overlap in content!) Here’s what you’ll find by listening! How we find and choose guests Our top to bottom production process Podcasting metrics, goals and KPIs What makes a good podcast Podcast promotion strategies Incorporating storytelling into an educational/actionable oriented show
If I was asked to do what Tyler had to, I’d be terrified too. It was late 2014. Tyler was brought into College Raptor, an exciting new startup. They have some incredible new technology. They just closed an impressive series A round of funding. Amazing opportunity right? Except for one thing. They have NO traffic
I’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”. And then Mike King drops an article like this one called “The Technical SEO Renaissance“. In it, he uses words like “critical rendering path”, “inverse document frequency” and “angular JS” – and I don’t know about you, but maybe you feel a bit behind, intimidated