Experts On The Wire is our weekly Digital Marketing and SEO Podcast hosted by Dan Shure.

My goal? Make this your go-to SEO and Digital Marketing Podcast. Half of our shows focus directly on SEO, and the other half explore topics like content marketing and social media.

You can find all of the episodes below, or subscribe with any podcast player. Here's links to iTunes and Google Play!.



Check Out A Popular Episode!

Not sure where to begin? Give this episode with Kerry Jones a spin. She tells us how Fractl got 300+ links to one piece of content in a "boring" industry.

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All Episodes

Here's every episode, starting with the most recent!

095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt

When you think about it,¬†audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your

094: Large Site, In-House Technical SEO w/Jamie Alberico

In this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large site How to run internal crawls on a 10m+ page site Using custom XML sitemaps How to find and fix re-direct chains

093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault

I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes, this is a¬†supplementary¬†link acquisition strategy – not to necessarily replace your primary link acquisition – but you¬†could take

092: Mobile First Indexing: A Whole New Google w/Cindy Krum

In today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to do with voice search Google Actions and Google Assistant Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed) Why the

091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg

When traffic drop issues started hitting my¬†inbox early 2017 – I was perplexed. These weren’t the typical link penalties,¬†thin content or panda algo¬†issues. There was something different going on here. By March/April of 2017¬† I’d seen enough of these issues, and along with other SEOs started connecting the dots. In June I then published a

090: Improve Your Rankings by Understanding Intent w/AJ Kohn

I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT ‘content quality’

089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz

In this episode: The problem with calling metrics like word count, time to first byte “ranking factors” Why Jenny believes CTR is NOT a significant¬†ranking factor How to stay focused on what matters in the noisy SEO industry How to think through and solve your own SEO problems Pros and (mostly) cons of AMP A

088: Turbocharge Your Content Creation Process w/Marijana Kostelac

Have you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short because things just don’t get done. In today’s episode, my guest Marijana Kostelac is going to teach us

087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis Sanders

I couldn’t fit every topic we talked about in the title – here are some highlights from this episode! We debate the pros and cons of voice search data in Search Console How brands and business can use Alexa Skills Advanced¬†strategies for duplicate content identification and resolution The importance of web architecture and understanding information

086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul Shapiro

On today’s show! What it’s like working with big clients like VW and Proctor and Gamble Getting buy-in from all the departments on SEO Leveraging automation and tools to collect and process data Link building at scale The impact of machine learning on rankings The most important types of backlinks to focus on The problems