Experts On The Wire is our weekly Digital Marketing and SEO Podcast hosted by Dan Shure.

My goal? Make this your go-to SEO and Digital Marketing Podcast. Half of our shows focus directly on SEO, and the other half explore topics like content marketing and social media.

You can find all of the episodes below, or subscribe with any podcast player. Here's links to iTunes and Google Play!.



Check Out A Popular Episode!

Not sure where to begin? Give this episode with Kerry Jones a spin. She tells us how Fractl got 300+ links to one piece of content in a "boring" industry.

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All Episodes

Here's every episode, starting with the most recent!

082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry) w/Stephanie Briggs

A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry. As you can estimate in the SEMrush snapshot below

081: How To Transform Your Content Marketing Into a Superpower w/Phil Singleton

The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum value from content in a smart¬†efficient way for over a decade. Given

080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen]

Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND¬†can explain it fluently and clearly with the audience

079: A Journey Through Google’s Most Significant Search Patents (Part 2) w/Bill Slawski

I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and writing about search patents for almost 10 years –¬†back to Experts to discuss more patents and

078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin Briggs

Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby. He¬†shares what

077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls

The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email: I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel) Then June 20th of this year,

076: A Journey Through Google’s Most Significant Search Patents (Part 1) w/Bill Slawski

Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff Рtitles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea Рa blog that

075: Boost Your Rankings By Improving ‘Crawl Budget’ w/Dawn Anderson

In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself). Such as…. you know those¬†studies that show longer content correlates with higher rankings? Well, maybe¬†it’s not literally

074: The Email

The story of a¬†troubling email I received Monday morning. NEXT week, we’ll back to the regular interview style episodes. Subscribe on iTunes and never miss a new show! Links Actually, just one link ūüôā The May 17th 2017 Google Algorithm Update¬†   Photo Credit: Gabriele Diwald¬†via Unsplash

073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie Haynes

Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about¬†right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work