The Story Of An Exact Match Domain, Penguin and Anchor Text In January of 2013, I was hired to do a quick review of a site that had been suffering badly from Penguin 1. I won’t disclose the site here. But it was a one word exact match domain (this word receives 60,500 searches a [...]
Category: Philosophy
This post is a response to Rand’s post “The Big Picture Conversation” Full disclosure: I just started reading Good To Great a few days ago while stuck in the Chicago airport. It immediately made me recognize some changes that need to be made. I had the thought to put these into motion (in a post) before [...]
Had the huge pleasure of giving my first official SEO presentation yesterday! Was a great honor to be asked by Distilled NYC to join them at ZocDoc headquarters. Here’s the videos (slides below!)
As usual, It Starts With An Innocent Tweet Answering questions of clients & people in Q&A is often more about showing understanding first before giving a technical answer. — Dan Shure (@dan_shure) June 20, 2012 Working so much with clients and in the Moz Q&A lately, I’d really gotten to thinking just how important this [...]
What’s “The Wall”? I got that term “The Wall” from Wil Reynolds (see his tweet). He said; I often “hit the wall” & realize I can’t do it all – instead of feeling helpless I start planning & prioritizing. We had talked about this in person as well recently; the challenges you face when trying [...]
For me, its NOT about the SEO You know what’s amazing? Discovering and Implementing on the low-hanging-fruit. I can change a few title tags, rewrite a few URLs, move around some pages. This could rank someone higher, bring more traffic, bring more business, put more well earning money in their pocket and put food on [...]
About Vosges Haut-Chocolat Vosges Haut-Chocolat is a niche gourmet chocolate company, selling exotic and unique chocolate products via their online store, retail stores (like Whole Foods) and several boutique chocolate shops in the United States. Their most popular and notable product is by far Mo’s Milk Chocolate Bacon Bar. Bacon and chocolate? One huge YES! You simply [...]
Few weeks ago I cam across Matthew Egan and his SEO company Image Freedom on Twitter. Image Freedom is a 6 person SEO team from San Antonio, Texas. Matt and Image Freedom definitely raise the bar as it goes for the perception of the SEO industry. With an emphasis on ROI, results-driven SEO I knew [...]
Rankings=Traffic: A False Dichotomy So many SEO conversations are centered on what I find to be a ranking-traffic dichotomy. The conversation usually goes like this: “Oh no, I lost traffic, what do I do?!” “Your rankings must have dropped, check your rankings!” “Did we get a penalty?” “Umm… Did Joe remove the 1,000 words of [...]
Dear Friends This following is a bit of a memoir, a bit of an explanatory excursion, a tiny bit helpful but certainly not at all actionable or useful in anyway. Just a bit of an elaborative introduction, from me to you. Juicy content filled posts about SEO coming soon though, promise. But for now… After doing [...]
