Metrics Are What You Get From Content, Not Why You Create It

7 REAL Reasons For Content. And A Free Cheat Sheet! This post isn’t going to tell you that content is for surface level vanity metrics like links, shares or traffic. You hear that all the time, now that “content marketing” is the new link building. But it’s being framed…

Your Site Needs Proprietary Keywords: Introducing Propwords

The Story Of An Exact Match Domain, Penguin and Anchor Text In January of 2013, I was hired to do a quick review of a site that had been suffering badly from Penguin 1. I won’t disclose the site here. But it was a one word exact match domain…

Reply to The Big Picture Conversation

This post is a response to Rand’s post “The Big Picture Conversation” Full disclosure: I just started reading Good To Great a few days ago while stuck in the Chicago airport. It immediately made me recognize some changes that need to be made. I had the thought to put…

Marketing For Startups Presentation at Distilled NYC

Had the huge pleasure of giving my first official SEO presentation yesterday! Was a great honor to be asked by Distilled NYC to join them at ZocDoc headquarters. Here’s the videos (slides below!)

The Underappreciated Art Of Empathy

As usual, It Starts With An Innocent Tweet Answering questions of clients & people in Q&A is often more about showing understanding first before giving a technical answer. — Dan Shure (@dan_shure) June 20, 2012 Working so much with clients and in the Moz Q&A lately, I’d really gotten…

The Wall

 What’s “The Wall”? I got that term “The Wall” from Wil Reynolds (see his tweet). He said; I often “hit the wall” & realize I can’t do it all – instead of feeling helpless I start planning & prioritizing. We had talked about this in person as well recently;…

Its Not About the SEO

For me, its NOT about the SEO You know what’s amazing?  Discovering and Implementing on the low-hanging-fruit. I can change a few title tags, rewrite a few URLs, move around some pages. This could rank someone higher, bring more traffic, bring more business, put more well earning money in…

7 Benefits and SEO Tactics for Vosges Haut-Chocolat

About Vosges Haut-Chocolat Vosges Haut-Chocolat is a niche gourmet chocolate company, selling exotic and unique chocolate products via their online store, retail stores (like Whole Foods) and several boutique chocolate shops in the United States. Their most popular and notable product is by far Mo’s Milk Chocolate Bacon Bar. Bacon and…

Interview with Matthew Egan of Image Freedom

Few weeks ago I cam across Matthew Egan and his SEO company Image Freedom on Twitter. Image Freedom is a 6 person SEO team from San Antonio, Texas. Matt and Image Freedom definitely raise the bar as it goes for the perception of the SEO industry. With an emphasis…

Whoops, Where’d My Traffic Go?

Rankings=Traffic: A False Dichotomy So many SEO conversations are centered on what I find to be a ranking-traffic dichotomy. The conversation usually goes like this: “Oh no, I lost traffic, what do I do?!” “Your rankings must have dropped, check your rankings!” “Did we get a penalty?” “Umm… Did…