We’re Hiring

Friends, What a journey the SEO industry has been so far! I’m going to keep this pretty short (believe me, it could be MUCH longer). But here’s a quick recap of the last 3-4 years; 2010-2011 – I decided to “step out” into the world of SEO after doing it…

My Top Four WORST Moments Of 2013

Everyone’s writing top lists for 2013. And I certainly don’t blame them, it’s the natural thing to do. I love to celebrate success and look at what worked. But I find there’s a heck of a lot more to learn from what didn’t work. And more than that, it…

Metrics Are What You Get From Content, Not Why You Create It

7 REAL Reasons For Content. And A Free Cheat Sheet! This post isn’t going to tell you that content is for surface level vanity metrics like links, shares or traffic. You hear that all the time, now that “content marketing” is the new link building. But it’s being framed…

I Hated Worcester. So We’re Moving The Biz There.

  “We’re NOT moving back to Portsmouth”. It was November 2012. The person speaking is my wife. We were standing in our kitchen a few days after Portsmouth Mozcation. You see, I had actually lived in the Portsmouth, NH area for 10 years. I went to college near there. I…

47 Clients, 217 Moz Questions. Pain, Progress. A Candid Reflection On 2012

Five Reasons This Post Exists 1. To Publicly Evaluate The Business – As months go by, memory blurs, details are forgotten, progress can seem stagnant - in essence, this serves as a way to collect and preserve the important aspects from the last year in Evolving SEO. And more importantly, to take a…

Reply to The Big Picture Conversation

This post is a response to Rand’s post “The Big Picture Conversation” Full disclosure: I just started reading Good To Great a few days ago while stuck in the Chicago airport. It immediately made me recognize some changes that need to be made. I had the thought to put…

Marketing For Startups Presentation at Distilled NYC

Had the huge pleasure of giving my first official SEO presentation yesterday! Was a great honor to be asked by Distilled NYC to join them at ZocDoc headquarters. Here’s the videos (slides below!)

The Wall

 What’s “The Wall”? I got that term “The Wall” from Wil Reynolds (see his tweet). He said; I often “hit the wall” & realize I can’t do it all – instead of feeling helpless I start planning & prioritizing. We had talked about this in person as well recently;…

Interview with Matthew Egan of Image Freedom

Few weeks ago I cam across Matthew Egan and his SEO company Image Freedom on Twitter. Image Freedom is a 6 person SEO team from San Antonio, Texas. Matt and Image Freedom definitely raise the bar as it goes for the perception of the SEO industry. With an emphasis…