082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry) w/Stephanie Briggs

A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry. As you can estimate in the SEMrush snapshot below

081: How To Transform Your Content Marketing Into a Superpower w/Phil Singleton

The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum value from content in a smart efficient way for over a decade. Given

080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen]

Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience

079: A Journey Through Google’s Most Significant Search Patents (Part 2) w/Bill Slawski

I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and writing about search patents for almost 10 years – back to Experts to discuss more patents and

078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin Briggs

Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby. He shares what

077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls

The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email: I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel) Then June 20th of this year,

076: A Journey Through Google’s Most Significant Search Patents (Part 1) w/Bill Slawski

Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea – a blog that

075: Boost Your Rankings By Improving ‘Crawl Budget’ w/Dawn Anderson

In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself). Such as…. you know those studies that show longer content correlates with higher rankings? Well, maybe it’s not literally

074: The Email

The story of a troubling email I received Monday morning. NEXT week, we’ll back to the regular interview style episodes. Subscribe on iTunes and never miss a new show! Links Actually, just one link 🙂 The May 17th 2017 Google Algorithm Update    Photo Credit: Gabriele Diwald via Unsplash

073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie Haynes

Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work