SEO is so overlooked, under-appreciated and misunderstood by local business owners. That’s been quite evident to me lately, as I’ve been sitting in on some local BNI meetings. If you don’t know, BNI is basically a non-competing referral network. Local business owners gather once a week to pitch their services, get/give referrals and help each other [...]
Posts by Author: 32 posts by evolvingseo
For me, its NOT about the SEO You know what’s amazing? Discovering and Implementing on the low-hanging-fruit. I can change a few title tags, rewrite a few URLs, move around some pages. This could rank someone higher, bring more traffic, bring more business, put more well earning money in their pocket and put food on [...]
About Vosges Haut-Chocolat Vosges Haut-Chocolat is a niche gourmet chocolate company, selling exotic and unique chocolate products via their online store, retail stores (like Whole Foods) and several boutique chocolate shops in the United States. Their most popular and notable product is by far Mo’s Milk Chocolate Bacon Bar. Bacon and chocolate? One huge YES! You simply [...]
Keyword Research With Ubersuggest and ImportXML Thanks to Richard Baxter - oh, whoops, Wrong Richard Baxter… (ahem)… Thanks to Richard Baxter… uhhhh… wrong again… here we go…. Thanks to Richard Baxter, I was recently turned on to Ubersuggest. Ubersuggest is a powerful keyword research tool that allows you to extract all the the “Google Suggest” searches that show up automatically, as [...]
Few weeks ago I cam across Matthew Egan and his SEO company Image Freedom on Twitter. Image Freedom is a 6 person SEO team from San Antonio, Texas. Matt and Image Freedom definitely raise the bar as it goes for the perception of the SEO industry. With an emphasis on ROI, results-driven SEO I knew [...]
[hr] 7-PACK, OR BLENDED, GOOGLE??? I’m going to show you a little Import XML thing I’ve been playing around with, to hopefully satiate some frustration. But first, a letter to our friend Google. [callout]Dearest Google, I love you. We’ve had some great times together. Like that time when I asked about a toe fungus, you [...]
About a week ago I had the pleasure of interviewing John Doherty of Distilled. The night I hung out with a bunch of SEOs in New York, I never actually got to chat with him, so I called him up and recorded it. He told me all about his background, working for Distilled, some tools [...]
Rankings=Traffic: A False Dichotomy So many SEO conversations are centered on what I find to be a ranking-traffic dichotomy. The conversation usually goes like this: “Oh no, I lost traffic, what do I do?!” “Your rankings must have dropped, check your rankings!” “Did we get a penalty?” “Umm… Did Joe remove the 1,000 words of [...]
Dear Friends This following is a bit of a memoir, a bit of an explanatory excursion, a tiny bit helpful but certainly not at all actionable or useful in anyway. Just a bit of an elaborative introduction, from me to you. Juicy content filled posts about SEO coming soon though, promise. But for now… After doing [...]
