Metrics Are What You Get From Content, Not Why You Create It

7 REAL Reasons For Content. And A Free Cheat Sheet! This post isn’t going to tell you that content is for surface level vanity metrics like links, shares or traffic. You hear that all the time, now that “content marketing” is the new link building. But it’s being framed…

Stop Pulling My (Redirect) Chain! Find & Fix Them, Here’s How

Undoing Redirect Chains = Instant ROI Want something you can do TODAY that will have an immediate effect on your SEO? Recently Screaming Frog added a report called “redirect chains” to their export options. And if you get a little creative there’s tons of value you can get from…

The Ultimate List Of Keyword Research & Management Tools

The following list is the result of weeks of researching and testing over 15 keyword research, management and analysis tools. It is the only list I know of for keyword tools that is this extensive. Below this list is an explanation of my overall keyword research process. Features /…

Your Site Needs Proprietary Keywords: Introducing Propwords

The Story Of An Exact Match Domain, Penguin and Anchor Text In January of 2013, I was hired to do a quick review of a site that had been suffering badly from Penguin 1. I won’t disclose the site here. But it was a one word exact match domain…

I Hated Worcester. So We’re Moving The Biz There.

UPDATE: January 6th, 2015 Since I wrote this story almost two years ago, over two thousand people have read it. In that time, LOTS of progress has been made in Worcester. I am happier than ever to be working here, and am more excited then ever for the continued…

A Big “Yes” To Yesware: Insanely Easy Email Tracking

In short: I can’t believe this tool is free. I mean, there are paid versions – but I can’t believe the free version is free. And even though 90% of my time spent doing SEO is not on link building, I am what you’d call a “heavy user” of email.  I know…

What 80/20 REALLY Is & Applying It to SEO

I’ve seen the 80/20 Rule mentioned in passing a bunch of times lately in the SEO world, but it’s not quite being used in the fashion it was originally intended (and later explained in the book The 80/20 Principle ). UPDATE: Looking for 80/20 Link Building? See this. The…

47 Clients, 217 Moz Questions. Pain, Progress. A Candid Reflection On 2012

Five Reasons This Post Exists 1. To Publicly Evaluate The Business – As months go by, memory blurs, details are forgotten, progress can seem stagnant – in essence, this serves as a way to collect and preserve the important aspects from the last year in Evolving SEO. And more importantly, to take a…

How I’d Plug Up (W)hole Foods New Website

Purely In Jest… the (w) thing. How Would I Fix The New Whole Foods Website? We’ll get to that. As well as (spoiler alert!) a demo of a new tool I haven’t seen anyone talk about. Keep reading… It was 11:30pm and I was looking up organic food retailers…

Using FollowerWonk To Reveal Why More People Don’t See Ben Folds’ Tweets

You may know Ben Folds from the ever impressive band Ben Folds Five (but if all you’ve heard is the song ‘Brick’ and you think you know what they’re about, go listen to this or this or this and come back when you’re done). And William Shatner? ‘Nuff said.