107: A Masterclass In Modern Day Link Building w/Garrett French

  I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and Garrett gives a thoughtful, experience-based, unique answer – without even

106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ

On today’s episode! How Tim went from being a DJ, to CMO at Ahrefs The Story (and an update!) on The Ahrefs Search Engine How Tim earned 200+ backlinks on one piece of content on his personal blog How Ahrefs Estimates Traffic Numbers The SEO mistake they made when trying to rank for “what is

105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro

Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails  Why link building is NOT just the same as “digital PR” Getting big-name sites to link to you (with a different approach

104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt

This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: How he got one of the top 10 articles of all time on Inbound.org The SEO benefits of paid content promotion How to build links with paid content How to improve the

103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make

Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty detailed) Why the traditional SEO audit document is flawed How to handle the various challenges we encounter with

102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu

This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl budget’ actually exist (even though Google says it doesn’t)? How to set up a crawl, and what data to pull into your

101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber

It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: How Square Ranked For “POS System” Internal Linking Tips How to use SEO as a Product Function How Facebook Ads Can Help SEO App

100: Marie Haynes on The August 1st Update, Link Building, EAT – Special Call-In Show!

We did it! One hundred episodes of Experts on the Wire. Enjoy 🙂 -Dan Our Sponsor BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special

099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc

On today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of SEO projects like a product team Estimating the ROI of SEO projects What to do when you’re a company like Coke

098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi

This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months. Second – this was an experimental