110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More

Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion. I wanted to talk with Barry and get more

The Private Voice Memo I Made After Dinner With Gary Illyes [2017]

On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google. Immediately after leaving, I got out my phone and recorded about

109: How To Find, Get… and Keep Featured Snippets with Izzi Smith

Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets for high volume and highly lucrative searches. BUT, we

108: How To Escape Content Mediocrity w/Henneke D

This show is PACKED with writing tips that will improve your SEO and marketing… including: What makes a great headline How to write a strong opening How to sell with copy Editing tools Attracting more customers to your blog And lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two

107: A Masterclass In Modern Day Link Building w/Garrett French

  I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and Garrett gives a thoughtful, experience-based, unique answer – without even

106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ

On today’s episode! How Tim went from being a DJ, to CMO at Ahrefs The Story (and an update!) on The Ahrefs Search Engine How Tim earned 200+ backlinks on one piece of content on his personal blog How Ahrefs Estimates Traffic Numbers The SEO mistake they made when trying to rank for “what is

105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro

Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails  Why link building is NOT just the same as “digital PR” Getting big-name sites to link to you (with a different approach

104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt

This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: How he got one of the top 10 articles of all time on Inbound.org The SEO benefits of paid content promotion How to build links with paid content How to improve the

103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make

Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty detailed) Why the traditional SEO audit document is flawed How to handle the various challenges we encounter with

102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu

This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl budget’ actually exist (even though Google says it doesn’t)? How to set up a crawl, and what data to pull into your