2002

Dan builds his first websites by learning HTML and Dreamweaver.

2003-2005

Dan develops his website skills on the side for his various bands and music businesses – while making a living as a musician full time.

2006

Dan marries Sarah (and future business partner!) on a quaint snowy December day in Vermont.

They move to Central Massachusetts which would later become the official location of Evolving SEO.

2007

Dan learns (ok, hacks) some PHP / MySQL and builds some eCommerce websites from scratch (literally, with a text editor).

It’s at this time, he discovers SEO and starts incorporating it into all the websites he creates with great results.

Some early SEO results – ranking for a coveted commercial keyword ‘anatomical sculpture’.

2008

Some of the websites he builds and manages are performing really well in search.

He helps a friend launch a now highly successful piano tuning business, and increases sales for his Dad’s sculpture reproduction company.

 

GiustGallery.com archive photo – an eCommerce website built from scratch by Dan.

Dan also uses his piano lessons website to learn how to write, blog, build links and earn affiliate revenue.

2009

Growing tired of teaching piano lessons (which he has done for income since 1999) and driving 3 hours to work at his Dad’s studio, Dan is ready for a change.

He’s listening to the SEO 101 Podcast and a lightbulb goes off. People do this SEO thing … full time!

In late 2009 it was decided! He’ll quit teaching piano, quit driving 3 hours to his Dad’s – and do SEO full time.

2010

Dan continues to take website jobs, but incorporates more and more SEO focus into them.

He lands his first official “SEO only” clients, and achieves immediate success.

Results for one of Dan’s first “SEO only” clients – they eventually opened a second location due to business growth, in part to SEO success.

In December 2010, this domain – evolvingseo.com – was purchased for $9.99!

2011

The first version of evolvingseo.com was launched. (It was hideous I assure you.)

He attends his first marketing conference on a budget – by winning a free ticket, taking a $20 bus, sleeping on the floor of his sister’s apartment … and brining boiled eggs and cookies with him for meals.

The SEO blog on this domain is launched.

By the end of 2011, SEO work is picking up, and he’s able to quit working for his Dad, as planned.

2012

Dan becomes a Moz Associate. He attends MozCon…

Dan (right) at MozCon with Rand Fishkin (Founder of Moz)

…and shoots a Whiteboard Friday video.

Dan teaching Twitter tactics on Moz’s Whiteboard Friday.

MozCon is ALSO where he would first meet the guy who would become Evolving SEO’s first full time employee.

Sarah (his wife) finishes her degree in Business, and starts working with Dan and Evolving SEO.

Dan starts the ‘NoBoard’ series – weekly videos about SEO on his YouTube channel. It runs about 25 episodes.

By the Fall of 2012 he cuts piano lessons down to one afternoon a week.

2012 was a turbulent year! – Dan wrote a detailed and transparent recap which you can read here.

2013

Evolving SEO moves headquarters to Worcester, MA (45 mins west of Boston).

Dan completely quits teaching music for good.

Dan speaks at SMX East in NYC.

Dan (pictured left) speaking at SMX East 2013

2014

Evolving SEO announces their first official job opening – and ends up instead hiring a first-class marketing contractor. He is still with Evolving SEO today running Facebook Ad campaigns for select clients.

2015

Evolving SEO finally makes it’s first full time hire – Anthony Pensabene – who is still with the company today.

2016

Evolving SEO helps some notable companies such as Ring.com, Hint Water & Smart Blogger.

The SEO and Digital Marketing Podcast, Experts On The Wire is born! It gets all 5-star reviews across the board on iTunes.

Dan teaches a live four week, eight session SEO course in the ConversionXL Institute.

Listen To My Story!

I was also recently on the Jeffalytics Podcast and told a good part of this story there, if you’d like to listen in audio format!