This episode is packed with ideas for leveraging content to drive traffic and increase sales.

Here are some of the things we covered:

  • How he got one of the top 10 articles of all time on Inbound.org
  • The SEO benefits of paid content promotion
  • How to build links with paid content
  • How to improve the layout, structure and UX content to achieve higher rankings and better conversions
  • How he gets 82% opt in rates on one piece of content
  • Outreach strategies
  • And lots more!

Listen Now!

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Show Agenda and Timestamps

  • Episode Introduction and topic overview [0.22]
  • Experts on the Wire updates [1:01]
  • Daniel’s Introduction [1:54]
    • How Daniel’s experience in retail helped him with online marketing [1:59]
    • ROI from an early retail experience [4:28]
  • How does Daniel monetize his site and content? [7:49]
  • Paid Traffic To Blog Posts / Paid Content Promotion [10:06]
    • What are the SEO benefits to paid content promotion? [10:36]
    • Strategy and Process for Paid Content Promotion [15:52]
      • Know your business numbers and know your audience and how it plays into paid content promotion  [16:12]
      • How Daniel calculates the business numbers [23:06]
      • Are there business types/situations where his approach won’t work? [26:43]
    • Writing Killer Ad Copy- what is it and how to get it  [30:38]
      • What kind of ad testing does Daniel do? [36:04]
      • What are some best practices for images in content? [44:10]
      • Images and Content [47:19]
      • The importance of typography [50:41]
      • What helps with the introduction of the content [54:43]
      • Heat mapping tools that Daniel likes [1:00:00]
  • Does Daniel think Facebook listen to us [1:02:07]
  • Link Building – how does Daniel acquire links for his content [1:04:28]
    • Outreach with content- what is Daniel’s approach? [1:12:10]
  • Where to find Daniel online [1:21:23]

Tools Mentioned

Articles, Resources, and Links Mentioned

Find Daniel Online

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

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