photo of cindy krum

In today’s episode!

  • What ‘link equity’ might mean in a mobile-first index world
  • Why you don’t need a URL to be indexed anymore
  • Language & Keyword Indexing vs Entity Indexing
  • What chatbots have to do with voice search
  • Google Actions and Google Assistant
  • Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed)
  • Why the entire SEO industry is excited about the new Heads of Google Search

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

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Show Agenda and Timestamps

  • Show Introduction [0:20]
  • Cindy Introduction [0:49]
  • When did Cindy get into Mobile SEO and why [0:55]
    • What peaked Cindy’s interest in Mobile in the beginning years [3:38]
  • What is MobileMoxie? [6:49]
  • Mobile First Index [8:24]
    • Discussion of Mobile First Indexing and Google [8:41]
    • Definition of Indexing [10:45]
    • Does there need to be an URL to be indexed? [12:11]
      • What does this apply to? What doesn’t have an URL that Google will assign an URL? [15:02]
    • The difference between Mobile Indexing and Mobile First Design [16:15]
      • Is a responsive website all set for the mobile first indexing? [17:39]
      • Link Graph changing and Mobile link profile as a core ranking factor [21:09]
    • UX and User Metrics [23:31]
      • Are the metrics used to rank UX for mobile and desktop different? Once it is Mobile First will Mobile UX and User Metrics be used for Desktop rankings? [23:34]
      • Should you primarily optimize content for the mobile user or the desktop user? [25:18]
        • If you focus on mobile over desktop or vice versa will google penalize the other? [27:40]
        • User and Context Centric, Google Fuchsia [28:45]
  • Sponsor Break BuzzSumo with Discount Code!! [31:09]
  • Danny Sullivan and Cindy Krum Twitter exchange [32:24]
  • Cindy’s Expanded view of Mobile-First and Cindy’s 4 part article series on the topic [38:26]
    • How is Cindy viewing Mobile-First and Entity-First indexing? [38:40]
    • Cross-device search results [43:23]
    • Structured Data [44:40]
    • Audio versions of Articles [46:16]
    • Voice Search and how does it fit into Mobile-First [48:28]
      • What are Chatbots and Google Assistant? [49:34]
        • How to leverage voice and chatbots? [51:11]
  • Twitter Questions [52:38]
    • Progressive Web Apps [52:58]
    • What are Cindy’s views on AMP [54:54]
    • How can websites measure how effectively they are optimizing for entity extraction?[58:03]
    • What do you if mobile/desktop intents don’t necessarily align for the same page [1:00:08]
    • Thoughts on email collection for mobile, practices and suggestions [1:01:16]
    • Google Post and Google My Business [1:03:17]
    • Cindy’s view on content like infographics within tabs [1:03:58]
    • Any further discussion appreciated on recent SMX(?) reveal re: use of shared chrome data by Google to measure user speed & any mobile implications [1:04:57]
    • Is there an ideal load time for mobile? [1:07:18]
  • Why is everyone so excited about the new heads of search at google? [1:11:18]
  • Where to find Cindy online and where will she be speaking [1:15:52]

Tools Mentioned

Articles, Resources, and Links Mentioned

Find Cindy Online

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

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