I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not.

On this episode, you’re going to learn how Liston uses words – messaging, tone, language, positioning – to increase monthly sales 8x, increase landing page conversions 104% – and yes, even how he became a guest on this podcast via cold email outreach.

Enjoy!

And don’t forget to subscribe on iTunes.

Links

People

Agenda

You were an Environmentalist?

Phone Number in Your Bio?

Cold Email Pitching

  • When can we schedule an interview?”

Landing Pages

  • “What’s the common thread?”
  • Ask for less
  • Social Proof

Copywriting

  • Messaging vs copywriting
  • Finding the pain of customers
  • We people buy vs we people use things

Saving a Bombing Interview

The Truth About Growth Hacking

The Best Thing Recently Bought Under $100

“I’m a hip-hop artist and a rapper.”

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

4 Comments

  • May 17, 2017 Reply

    Raphael

    Great show, Liston knows his stuff, will listen to his podcast – https://buyerinsights.simplecast.fm/

    Yet another musician turned marketer, amazing. I told you that your intro was the best, hope you find some time to make some more grooves.

    Never noticed any bad questions, we are always our biggest critic 🙂

    I would of liked to listen to you guys talk about music, bummer you stopped recording.

    Thanks, glad you got more shows lined up.

    • May 17, 2017 Reply

      Dan Shure

      Ha thanks Raphael! I do try to find time to make music 🙂

      Yes we have shows about Mobile SEO and Amazon SEO coming up!

  • June 6, 2017 Reply

    Yasser

    Very cool podcast on a topic I always struggle with…Outreach! Thank you for this Dan, it’s very helpful. Going through the resource links now.

    • June 6, 2017 Reply

      Dan Shure

      Awesome, so glad it’s helpful!

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