I’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”.

And then Mike King drops an article like this one called “The Technical SEO Renaissance“.

In it, he uses words like “critical rendering path”, “inverse document frequency” and “angular JS” – and I don’t know about you, but maybe you feel a bit behind, intimidated or overwhelmed?

Seems like, per usual, SEO does not stop, and there’s always so much to keep up with.

Yet if we’re going to call ourselves modern SEO’s, these are all concepts we need to have a general understanding of!

So enter today’s guest … Mike King himself.

With a development background and now one of the smartest SEO’s I know, I invited Mike to Experts to shed some light on these modern technical SEO concepts in plain English.

That, and we chat about links, Super Bowl ads and even Hip Hop and more.


Don’t forget to subscribe on iTunes!






  • “It’s a different culture.”
  • “You’re not going to get it out of a big agency.”
  • “We’re not a production house.”


  • “It’s very much hustle.”
  • “You have to be able to adapt or you won’t be able to do this work.”


  • “We have a ways to go…”

Technical SEO

  • Document Object Model
  • “View source is dead.”
  • “That’s how search engines are looking at the content.”
  • JS Frameworks
  • Escaped Fragment
  • HTTP/2
  • “It’s all about structured data and an experience that loads instantly.”

Worlds Colliding?

  • “Ultimately, the confluence on those things is what you’re after.”
  • “I won’t let the technical side limit me.”

Link Building

  • An effective marketing campaign > link building
  • “Link building in a vacuum easily turns to spam.”
  • “There needs to be a content component to it.”

Super Bowl Ads

  • “Everyone wants their Oreo moment.”
  • “It’s so contrived at this point.”

Champagne with Wu-Tang Clan?


  • “They got hit by Panda.”
  • “We can be completely uninhibited.”
  • “It’s a magazine and not a blog or news site.”
  • “We’re going to do a lot of predictive modeling.”
About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

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