Marshall is a rare voice in the SEO industry. He combines 20 years of experience doing SEO at sites like The New York Times and Boston.com, while continuing to work hands-on with SEO with some of the world’s biggest publishers and enterprise sites.
I hit Marshall with all the burning SEO questions I thought YOU the listener would want answers to. You’ll hear his distinctive take on losing AdWords Search Volume, AMP, Penguin – and TONS more.
And for the first half of the show, he shares his tips for dealing with “Dark Traffic” – a topic that mysteriously, not many people are talking about.
Enjoy!
And don’t forget to subscribe to iTunes!
Links
- DefineMG
- Edge of the Web Radio w/ Marshall
- Marshall’s Slides on Dark Traffic
- Slack
- Your Analytics Is Lying
- Wired Magazine Using HTTPS and 302 Redirects
- Marshall’s Tweet On Keyword Difficulty
- John Mueller Interview
- Rob Bucci Interview
- Google Trends
- Answer the Public
- Google Correlate
- Poster Child of SEO Success
- Fact Check In Google News
- SEO Will Never Be Dead [Video]
People
Agenda
“I’ve been consulting since 1997.”
“We’re a boutique outfit working with enterprise-level SEO.”
Dark Traffic
- “We are leaving traffic on the table that we should be getting credit for.”
- “We’ve seen the problem at all levels (small to enterprise sites).”
- “The first step to all of this is to involve your analytics team.”
302s vs 301s
- “It’s interesting how we let Google force feed us information.”
- Domain Longevity
Adwords Keyword Tool
- “We don’t need to know what’s trending.”
- Gap Analysis
Penguin
- “It doesn’t surprise me that Google knows where the bad parts of the neighborhood are.”
- “When Google announces something, it’s likely it’s been running for 60 to 90 days.”
AMP
- “The traffic that it’s been delivering has been substantial.”
- “I still think we’ll be talking about AMP next year.”
- “Over the last 3 months, about 13% of mobile traffic has been AMP related…”
Google News
- Fact Check Label
- “It feels like flavor-of-the-month issue inspired by the elections.”
NY Times Archives
February 26, 2017
Raphael
Note to self, use 301 just recently used 302 seemed to work ok, but it was 100 pages not a million.
HTTPS may not increase rankings, but its a really good idea for several reasons. HTTPS and HTTPS go hand and hand. HTTP2 is proven to be faster, that will increase rank.
I refuse to use to AMP, google is not my programming baby sister. If you design your sites right they will be just as fast/faster then AMP, unfortunately so many web developers use templates, page builders, plugins and have 10+ tracking scripts, etc ,etc. Makes that internet a worst place, you people almost do need a baby sister : )
Thinking if anyone see rank increases using AMP you should probably of paid attention to how slow your site was before.
SEO is not dead.
Really enjoyed the show, thanks.
February 27, 2017
Dan Shure
Thanks! I like that you’e putting your notes right in the comments, I’m sure other readers will find that useful 🙂
February 27, 2017
Raphael
You hook me up with an hour of free information, I can give a little back too, help start the engagement your after. Trust me on setting up Disqus.
February 27, 2017
Dan Shure
Yes, I believe it! I have to do that and move to HTTPS 🙂