“What content should I create?” You may ask yourself this often, but the answer isn’t always that obvious. Rhea breaks down how applying “digital ethology” can inform your content ideas. You’ll learn what people really mean when they search Google for “how big is an eggplant?” and why that matters to your content strategy.
We also chat a little about PR, reputation management and the pros/cons of using an SEO tool vs hiring an agency.
Rhea Drysdale is the CEO of Outspoken Media and speaker at leading industry events like MozCon, SMX, Searchlove and featured in publications like The Wall Street Journal and CNN Technology.
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- Content ethology
- What content should be created
- Creating personas
- Identify query intent
- Query types
- Google as an ‘answer provider’
Using language that consumers use
- Be ‘the authority’
- How Google determines an expert source
- Has to be targeted
- You must have something to say
- Suppression vs removal
Platforms vs People
- Platforms ever the better choice?
Employees’ Personal Brand
Women in Marketing
- The ‘middle’ woman