Just yesterday I published “Predicting Content Success With Twitter Analytics“. And then wondered why not many seemed to find this as exciting as me. Then I realized. Folks are still confused about how to even get Organic Twitter Analytics. I’m not surprised. I just spent the last 45 minutes trying to activate it for another Twitter account of mine. It was kind of frustrating, so I wanted to share the steps I took to set up organic tweet analytics (hopefully they will be the same for you). And then you can go read my post from yesterday :)

Note: I am showing you the process below on a secondary Twitter account. This is not my primary Twitter account @dan_shure. I wish I could remember how I originally got access to Twitter Analytics with that account. I don’t remember it being this confusing, and I have data going back to October 2013.

Part One – Make Sure Your Account Is Set Up On Twitter Ads

You won’t need to run any ads, or pay for anything. But you do need to be set up there. Logged in, just go to: http://ads.twitter.com/user/*/tweets. You will be redirected to this screen;

Go ahead and make your selections from the two menus. Click next.

Part Two – Enter Credit Card Info

Again, you will not be charged, and you do not have to run any campaigns. But this is what finally seemed to “turn on” Tweet Analytics for me.

You should be in https://ads.twitter.com and click “set up credit card payment”;

 

Check out this suggestion for a way to add “credit card” details very risk free with a VISA gift card. Very clever!

 

Part Three – Visit analytics.twitter.com

Once you’ve gotten set up on Twitter Ads, go to http://analytics.twitter.com. This is what I saw just after setting up the credit card info;

But there was no data in there. The message seems to imply (for this account) I will only get data moving forward from new tweets (after I had signed up for Twitter Ads – which I had just done. My main twitter account somehow has data retroactively).

Part Four – Tweet Something

As I inferred from the message above. Maybe I am supposed to tweet something, and I’ll get data only moving forward. So that’s what I did and voila!

 

Yay! So this seems to indicated, if you do not show retroactive data in the dashboard, at least you will have it moving forward. I want to note that this test account I am using is relatively new, inactive and has less than 200 followers. So perhaps accounts more active will have more data. Try it!

Part Five – But Wait! Export For Past Data

However. I did export the CSV file. To my surprise, was retroactive data;

I had noticed even on my own account that some impression data was missing. I had previously reached out to Buster last week, who seems to be one of the lead people on the Twitter Analytics team, and here’s what he had to say (about my primary account @dan_shure);

You can read our whole conversation here, as he reveals some interesting things about how they calculate impressions.

Optional? – Register At Twitter Business?

I have no idea if this is required, as I had registered there during my test earlier. But if the above still does not work for all of you, go to https://business.twitter.com;

1. Click “let’s go”

2. Fill out the simple two part form

When I did this, it just kept redirecting me back to Twitter Ads.

What About Twitter Cards?

Try not to confuse Twitter Card Analytics with Organic Tweet Analytics. They are two different things. Twitter CARD analytics gives you data around your website (how your website content is being shared via anyone on Twitter). Organic tweet analytics gives you data around your Twitter account (impressions, clicks, profile clicks etc).

The test account I used above has no Twitter Cards associated with it (that I know of) so I do not think this is a required element of getting set up.

Summary

I don’t recall this being as tricky for my primary account, which is partially why I was surprised others were not as excited about Twitter Analytics and I and others were.

The main points seem to be;

  • You need to have your account set up for Twitter Ads. You do need to enter billing info, but you do NOT need to pay or run any ads.
  • You may need to get set up on Twitter Business. This was not entirely clear
  • You may only get data moving forward (although I somehow had it retroactive for my main account)
  • You may be able to get retroactive data by exporting to CSV

But I’m pretty confident Organic Tweet Analytics IS available to anyone. The specifics just may be a little different. If I’m wrong about that, hopefully someone will correct me!

And now you may find my post from yesterday a little more useful!

About Dan Shure

I'm Dan (Google Plus Profile). I've been helping businesses improve their websites since 2007. Improving your bottom line is my number one goal. My obsessive nature and love for SEO as a true craft doesn't hurt either.

12 Comments

  • August 22, 2014 Reply

    Andrea

    Hi Dan,

    I have never inserted my Credit Card, but I use regularly Twitter Analytics and today I also got enabled the Twitter Ads panel.

    • August 22, 2014 Reply

      Dan Shure

      Great – yes, as mentioned I never entered CC info for my main account and have had it from day one. Not sure why this is, but entering CC info seems to turn it on for those who can’t get to it.

    • August 22, 2014 Reply

      Nathan Grimm

      I didn’t need to enter a credit card either. I instantly started getting data after creating the ads account.

      • August 22, 2014 Reply

        Dan Shure

        Are you using Twitter Cards with your associated website or business? I’m trying to nail down why some people have to enter and some don’t…

  • August 22, 2014 Reply

    David Geberer

    Dan – this is such helpful info. I was actually also confused with retroactive info and how to get more data. I’m always wary about signing up with CC but as you say we won’t be charged. I will get this going on my own account @gebby120 and go from there to our actual kars4kids handle @kars4kids. Once again thanks so much for this info and I’m glad I discovered you. I’m still pretty new to SEO but it sure is fascinating. I’m sure I’ll have some more comments or questions for you moving forward.

    • August 22, 2014 Reply

      Dan Shure

      Yep just don’t start any campaigns and I don’t see how you’d be charged for anything. There’s TONS of data in there, so have fun playing around!

  • August 22, 2014 Reply

    Marie

    Hi Dan. Yup. Adding my credit card info did the trick. I now have analytics and in my case it is retroactive.

    It’s odd because Twitter gives a bunch of instructions on what to do if you can’t see analytics and they include activating cards (which I already had done) and possibly adding a meta tag to your site for site analytics which I had done as well. I can’t see anywhere where they tell you that if you add a credit card number you’ll get access.

    • August 22, 2014 Reply

      Dan Shure

      Nice! Great to hear it’s retroactive for you. They must do this for more active and established accounts, which is good to know! I know the documentation is confusing, and to make it worse there is also Twitter Card Analytics, which works more on your website, and how your website content is shared via Twitter. This is entirely different it seems.

  • November 26, 2014 Reply

    Lina

    Hi Dan,
    I followed your instructions and in my case I’m able to get some data by exporting (engagement, replies, favorites) but no impressions, url clicks, #hashtag clicks, follows,etc. I haven’t entered my CC info. Did you get access to all your data or is it limited like mine? Thanks!

    • November 28, 2014 Reply

      Dan Shure

      Hi Lina

      I think entering your CC info is the trick. On my test account, that is what finally got the data to show. You also have to then tweet something after you enter the CC info as I believe it does not work retroactively.

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