For me, its NOT about the SEO
You know what’s amazing? Discovering and Implementing on the low-hanging-fruit. I can change a few title tags, rewrite a few URLs, move around some pages. This could rank someone higher, bring more traffic, bring more business, put more well earning money in their pocket and put food on their plate.
Yes, I can make a few changes on a computer, and keep food on someone’s plate. I know this is perhaps a way over simplified and glorified example of what it is we do. I don’t mean to downplay the immense skill and effort behind SEO. Most often, A LOT of work leads up to those changes on a website.
If anything I want SEO to be seen as a highly reputable profession, which takes skill and time and patience and ethics and creativity. But amidst the complexity, its simple. Its simple to me WHY I do SEO. To keep people employed, save that small mom and pop business from failing. I’m not saying how we do it is easy, but WHY we do it is simple.
If we as SEOs do our jobs well, we can help the lives of others in a lasting and positive way. So is SEO about metrics and traffic and rankings? So what does this mean?
What is SEO really about?
SEO Is Humanity
If being alive is about helping others, making the world better, inspiring commerce, the sharing of ideas – than SEO is simply today’s manifestation of what it means to be alive. For Michelangelo, was his art about the paint, or the stone, the chisel – the TOOLS? No! It was about what he could manifest with those things! He manifested humanity, beauty, and emotion. Just like painting or sculpture, SEO is art and science.
SEO Is About What It Can DO For People
Is SEO about Mac vs PC, or Xenu vs Screaming Frog, or white vs black, or follow vs no-follow? No! (Great to know what that stuff means). But the SEO is about what it can DO for people. Can you help give a voice to a business that is doing remarkable things? Can you save a failing business? Can you inspire the creation of fantastic and beautiful content? Can you help put a meal on someone’s plate with SEO? That’s what its about. What are the REAL results of SEO. More traffic to a website or more happiness in someone’s life? SEO can help save a business, or it can help others find their purpose. It can promote helpful and beautiful content on the web. I’m not saying SEO can just be thought of as a quick fix band-aid. But it CAN help to do these things, and its more the type of end-result reason WHY SEO is so important than just “increasing traffic”.
Its About the Process
Its not necessarily about the best seo techniques. Its about what leads to those techniques in the first place. The searching, the discovery, the creativity, the belief that there’s a better way to do things. You can teach someone the end result of that search, but its harder to teach someone HOW to search and create and to fit pieces of the puzzle together. But THIS is what SEO is about.
The SEO Industry Can Drive Commerce
It about what the industry can do. The industry can drive the economy when times are tough. SEO can bring people together who might not have ever met. SEO can form a connection between two complete strangers. SEO can unite people with a common purpose. Was it about gravity for Newton, or was it about Humanity? Where we come from, where we’re going, why we’re here, and what our purpose might be while we’re alive. Was it about the speed of light for Einstein, or was it about what it means to us as humans that something can travel so fast that it transcends time?
SEO Is Helping and Educating
Much of the Spirit of SEO is that of helping others, sharing and educating. Its about saving someone from using this bad and unethical SEO company. It about taking what we know and learn everyday, and bringing it to the public and sharing. Its about taking my 10+ years of experience as a teacher, and using my skills of explaining complex ideas in a simple way, to help a business owner understand the good and bad of SEO. Helping them understand why its important, how it can help, and why trusting your web designer with your SEO is likely a bad idea.
For Me, SEO Is a Skill I Don’t Stink At
However, SEO is just a skill, that I happen to love doing and am better at than most things. I suck at accounting, carpentry, cooking, chemistry, medicine, law, sports, dance, art. You do NOT want me to help with your taxes, cook you dinner or see me in a tutu. But SEO?! The only activity I feel more at home with is making music. I can uplift your spirit with an analog synth solo, and I can help your business with the power of SEO. There’s a LOT of stuff I’m bad it. But luckily for me, there exists this certain thing today called “SEO”, in which there as a need. There is a need today in our world, for people who can help businesses. Its really helping businesses become better. Better at knowing why they exist. And better at knowing how to explain why they exist to people. Better at sharing what they do in fun, helpful and engaging ways. Better at having a voice. You HAVE to deliver an amazing product/service to survive for the long term.
Its not about SEO, the keyword research or the link building or the content-creation or the site audits.
Its about what those things can DO for people:
It can keep a company open
It can keep people employed
Keep commerce moving
It can promote education about the internet
It can help other businesses that stand for something and deliver a great product
It can protect people from some of the most outdated and bad SEO advice I’ve ever heard
Put food on someone’s plate and make someone’s life better.
….THAT’S what SEO is about, and that’s why I, do SEO.
That’s what keeps ME fired up about SEO. If I wake up and I’m not making someone’s life better, if I’m doing SEO for the paycheck or recognition, than its time to question my motives and remember why I got into SEO in the first place.
What About You?
What keeps you inspired, what keeps you motivated, why do YOU do SEO? Leave your comments below!